Skip to main content

How to Use Link Building and Natural SEO to Attract Visitors to Your Author Site



The phrase, “Build it and they will come,” may have worked in the movie Field of Dreams, but the world wide web is a different kind of playing field. Creating your website won’t lure people to your URL. You have to make your presence known and keep it active.



How?

Through a little thing called Search Engine Optimization, or SEO. Discover how natural SEO strategies and link building can help you promote your brand as an author as well as your books.

Natural SEO for Authors


SEO is a necessary practice for anyone who has a website. In order to show up on Google’s first page, your website’s content has to gain traction in Google’s algorithm.

There are several ways to go about this, including on-site SEO, off-site SEO, technical SEO, and paid advertising is known as Search Engine Marketing or SEM. Toms SEO Link Building dives deep into how SEO helps your website, but we’re here to talk about the “how.”

How do you create natural SEO?

How do you create web traffic?

How do you get conversions?

The answer to all of these questions starts with natural SEO. Natural SEO specifically focuses on organic strategies. These strategies cost you nothing financially, but they will require you to put your writing skills to good use.

As an author, words are your weapon of choice and Google has an insatiable appetite for high-quality content.

Blog, Blog, and Blog Some More


First and foremost, you need to create a regular blogging strategy. We’re talking high volume content creation. You want to blog as much as possible, as often as possible.

However, quality matters. Research trending keywords relevant to your product or industry, then start crafting appealing, useful content. Your keywords will be part of the search inquiries users type in to find your blog or website.

Google Trends is a great, free tool to help you pinpoint keywords that are trending. Make sure the keywords you choose aren’t just luring in clicks. Make sure it’s relevant to what the user is trying to find.

This is important. If people click on your link only to exit out quickly, it tells Google your content isn’t relevant. Google will then push your link down in the rankings, causing an adverse effect than what you’re looking for.

If possible, blog daily. You can hire a marketing company or freelance writers to help you meet this quota.

However, we understand if that’s not practical for your budget. If you’re looking strictly for free SEO tactics, stick to blogging at least once a week. This will give your site continual, fresh content for Google to crawl.


Create an Active Social Media Presence


Social media platforms are free stages for you to syndicate your content and interact with your target audience. Make it a point to be a part of sites like LinkedIn, Facebook, Twitter, and Instagram.

Research what other successful authors are doing and find your brand’s unique strategy. Create content that your target audience will find useful and entertaining, and they will come back for more.

Share your blogs on these platforms to help draw in web visitors from these high traffic websites and make it a point to respond to people who leave comments or feedback.

Use Technical SEO to Get the Most Out of Your Content


Technical SEO reinforces your content’s message using HTML, meta descriptions, header tags, alt tags, and more. You don’t have to be a web development master to do this. In fact, popular CMS’s like WordPress have some of these features built into their visual editor or available through plugins.

Yoast SEO is an especially useful tool if you’re new to writing for online search optimization. Its plugin integrates seamlessly into WordPress sites, giving you a free SEO audit for every new post you create.

Through this tool, you can edit your posts and add title and meta descriptions for Google’s search engine to rank better and entice web traffic. It’s great for authors who are looking to blog often without having to undergo a crash course in SEO content.

You’ll learn with each audit while ensuring you produce the best content for both your audience and Google’s algorithm.

Must-Use Link Building Strategies


Link building is an off-site SEO strategy. Simply puts, it’s getting external blogs and articles to link back to yourself. However, while that’s easy to understand, it’s not always easy to achieve.

The easiest way to acquire backlinks is through paid strategies. Like your content, quality matters. Several low-quality links can’t hold a candle to one backlink on a high-quality, high-traffic, credible website.

Beyond that, bad links can even hinder your website’s ranking, incurring penalties from Google’s algorithm for suspicious backlinking practices.

Aim high. Try to get articles or backlinks published on websites with a high domain authority. There are a few ways to do this. You can:

  • Pay for a company or writer to include your website’s backlink in a blog or article

  • Find guest blogging opportunities that allow you to backlink to your website

  • Pay a marketing company to create and publish guest blogs with your backlink included in them

  • Research relevant articles with broken backlinks similar to your content and email the website owner offering yours as a replacement

  • Distribute press releases about your books


While this may seem time consuming or expensive, you’ll find the boost it gives your domain is worthwhile. It’s a long-term strategy that improves your brand, builds your SEO, and helps establish you and your site as a credible source on the web.

As an author, it’s important to build your personal brand. Even if your ultimate goal is to sell books, you have to also sell yourself as a notable force in your genre or industry.


Enhance Your Content Strategy


Now that you have the basics of natural SEO in your pocket, it’s time to put it to good use. Start crafting search engine optimized copy for your website and link building opportunities today.

We have several free articles chock full of tips to help you get ahead of the competition. Hone your SEO copywriting talents and start drawing traffic to your website today.

The post How to Use Link Building and Natural SEO to Attract Visitors to Your Author Site appeared first on ArticleCity.com.



Labels:
Location: India

Comments

Post a Comment

Popular posts from this blog

Why Quiting Smoking Is Not an Easy Task

Quitting smoking is not an easy task. After you stop smoking, there quite a few physical and neurological symptoms your body goes through. Depression is also among the most common negative effects of quitting smoking. Catchy slogans make people mindful of the need to stop smoking because of its life-threatening consequences on health. There are a number of memories and habits connected with smoking, for instance, some folks start their day using a cup of coffee and a cigarette. Now that we've seen the psychological unwanted side effects of stopping smoking, let's also take a look at physical ones. Stopping smoking is the start of the program that may help cleanse the body after many years of toxin development. Smoking causes buildup of toxins within the body particularly in the lungs. Once somebody quits smoking, the body attempts to eradicate the damaging chemicals which might have accumulated overtime. Your lungs begin to clear out mucus and other smoking debris, whilst ...
Post a Comment
Read more

5 Cyber Security Marketing Challenges (and Solutions)

The internet has transformed the way that we work, communicate, and seek out entertainment. While this has opened up many new opportunities, it has also created a variety of new risks. These risks have developed a whole new industry in cyber security. Estimates indicate that spending in this sector could exceed $1 trillion in the next five years . Even with the growth in this industry, a robust digtal marketing strategy is still essential. If you want to learn how cyber security marketing could expand your success, you’ve come to the right place. Here are some of the main challenges for cyber security marketers, and the way to overcome them. A Crowded Marketplace One of the biggest challenges of entering a growing marketplace is the increased competition. In order to avoid being drowned out by other voices, new cyber security businesses must seek to differentiate themselves. One way to set your firm apart is by highlighting your accomplishments. For example, NENS , a cyber securi...
Post a Comment
Read more

The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge

Over 57.3 million Americans currently engage in some form of freelance work, and research shows that the majority of workers will freelance by 2027. For a new freelancer, it can be scary to navigate money and create an effective budget guide when your income isn’t always steady. Fortunately, we’ve got the guide to help you learn how to manage your money- and splurge with ease. Let’s get to it! Track Your Money This is the first step for all freelancers, and it may be the most important step of all. You need to know where your money is going! And, no, that doesn’t just mean checking your bank account “every so often” to make sure that you’re in the clear. To actually make an effective budget guide, you need to know how much you’re spending and how much you’re saving. Are you spending too much on groceries each month? Too much on eating takeout? Too much on little impulse buys that don’t feel like much of anything- until you add...
Post a Comment
Read more