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If you want your business to be wildly successful, you need to have a killer social media presence. Selling fancy socks to teenagers? You can grab their attention on Instagram. Trying to market a new brand of medication to the elderly? A lot of older people have turned to Facebook for their social interaction. Social media isn’t a passing fad, it’s a phenomenon that you need to master if you want your business to excel. It can be difficult, however, to know what to do if you’re inexperienced. Luckily, social media marketing isn’t an unconquerable subject. Here’s why you need to start your campaign immediately. Benefits of Social Media for Businesses If you still aren’t convinced that you need to beef up your social media presence , you’ll probably change your mind after reading the rest of this post. 1. Web Traffic Your product is wonderful. You know exactly who your audience is and what you want to say to them. There’s just one problem- h...

Social media marketing is more important than ever. Chances are that social media is where your audience is — around 56% of adults use more than one social media platform. That number climbs when you only look at adults ages 18-34. Despite this, some businesses still don’t put a lot of thought into how they create posts for social media. Posting without a strategy is a good way to leave money on the table and miss out on potential business. Check out these tips on writing for social media to make sure that your business is up to speed. Understand Your Audience Who are you trying to reach, anyway? Deciding who you’re “talking to” is one of the most important parts of writing for social media. You can determine this by looking at your current customers or what problems your products or services solve. Figuring out your audience will help you decide what kind of voice and tone you should use in your posts. If you don’t have time to do this, companies li...

Did you know that the average social media user spends 135 minutes every day on social media platforms? As a small business owner, this means that this is a great way to reach your potential and current customers. But if you haven’t done much social media marketing before, it can be hard to know how to get started. You have so many things on your plate and this can seem like too big of a project to undertake. The truth is that there are actionable things you can do starting now to begin your social media marketing efforts. And they will pay off! We’ve compiled the 15 social media tips for small businesses that you need to get started. Check them out below. 1. Focus on One Network to Start The list of popular social media platforms is long: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn. And the truth is that it keeps growing. So when you’re just starting out with social media, don’t try and have an active presence on every single network. There are ...

So you want to go viral. It could be for future fame, financial gain, or because you really believe in your message. All three desires are worth their own merit and can be the driving force behind your viral Facebook post. And all three can be a reality for you if you follow these tips! Read on to figure out how to use Facebook to your advantage and get your name or message out to the masses. 1. Creating a Viral Facebook Post: The Hook You can’t have a viral Facebook post without a topic. The topic and how it’s worded is going to be the “hook” that catches your readers. If the information is not of interest to them, they will keep on scrolling, looking for something better. The title of your post, or the linked image, will be the first thing your audience sees and notices. Creativity, humor, or shock value matter. The reader’s first taste of the article or post should be relevant to them and give them a taste of what they may be in for when they begin to re...

Are you looking for a way to get more customers through the door of your antique business? Running an antique business can be difficult, especially if you’re just starting out. Statistics show that the antique industry isn’t enjoying the boom it’s had in the past, so it can be tough to attract a steady flow of customers. Luckily, a social media marketing campaign can go a long way in promoting your business. Read on to learn more about how to create a successful social media campaign. 1. Know Your Market Posting ads for your antique business on Facebook are definitely worth the effort. But posting ads without a target market or niche isn’t so helpful. Begin by identifying your market for a specific campaign. Are you targeting college students hungry for vintage furniture? Retirees nostalgic about their past? Choose a specific market and then identify a need or struggle these individuals may have. For example, those college students may be looking for an affordab...

Are you using social media to promote your real estate business? Do you know if your efforts are actually working? A good social media management strategy will help you stay on top of your online profiles. It will also ensure that your messages are reaching the right people. Ready to grow your business and online presence? Read on for some great tips on social media management for realtors: What Is Social Media Management? Social media management for realtors (or any businessperson, for that matter) is all about networking and monitoring your online presence. It involves building relationships and replying to the messages you receive online. It’s not just putting up a Facebook post once a day. You need to make sure you’re engaging your audience and sharing posts that help boost your bottom line. Why Is Social Media Management for Realtors Important? If you’ve been in the real estate business for some time, you know that word of mouth is key to success. A good reputatio...

With over 168 million photos on Instagram tagged as #food, it’s no secret that people love to take photos of food- and look at them too! Unfortunately, this means that if you are set on becoming a famous Instagram food blogger, it’s going to take some work. Simple photos of what you ate for lunch aren’t going to cut it anymore. In fact, behind every successful Instagram account, there is a strategy. Here are 5 essential tips that will help you start strategizing your account and learning how to become a food blogger. 1. Define Your Niche The very first step before you even begin posting is to strategize what your profile and platform will look like. Pick a color theme and style for all of your photos. This will help you to build up a congruent and professional looking profile as more photos are added. Not only that, but this is the time when you get to decide what makes you different from every other food blogger. Will you only post about waffles? Or will you post abou...

Real estate agents have so much to gain from Facebook advertisements. Their targeting capabilities are much more precise than those of other social media platforms. Not only can Facebook ads find your audience through behavioral and demographic targeting, they’re also low in cost. However, many agents still aren’t on board with this trend. So, those who are willing to take the risk will gain a competitive advantage over other realtors. But, as with all marketing plans, you need to have a strategy. Here’s how you should utilize Facebook ads for real estate. “Likely to Move” Backed by behavioral data, Facebook now has categories of people who are “Likely to Move”. This data comes from online and offline research. It also is generated through partners associated with the platform. People who have visited real estate sites recently will appear in this category. Those who have posted about first-time house buying will be included, as well. ...

Whether you’re new to the world of online dating or you’ve been in the game for a while, making a profile is tough. How do you explain what you’re looking for without using cliches? Should you be yourself or play it cool with a few suave pickup lines ? And should you really mention that your friends say you look like George Clooney? Don’t worry. We’ll cover all that and more. Here are five online dating profile tips guaranteed to win the ladies over. 5 Online Dating Profile Tips 1. Just Say No to Selfies It’s true that selfies are a huge part of our culture. And on Facebook and Instagram, selfies are fine. But not on your dating profile. You don’t have to run to a studio for professional photographs, but you do want to show that you care enough to have a decent photo taken. Enlist a friend to take a few shots of you, both close-up and full-body. Another tip: It should be just you in the photo. Save the pictures of your dog or best friend fo...

If you’re looking to make some money online, setting up an E-commerce store is a great way to do so. They’re simple to design, only need basic maintenance, and can rake in some serious cash. However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your website. If this is your first dip into the E-commerce waters, you’re going to want to have a bit of fanfare and publicity to get the word out. Here are 5 proven strategies to promote your website and get people buying! 1. Post About It One of the most effective ways to promote your website is by running a strong SEO campaign. With the right selection of keywords and a strong enough ranking, you can draw in clients from all around the globe. But in order to have a strong SEO campaign, you’re going to want to create great content. Once you’ve selected your keyword, write up a quick post about the exciting opening of your new site. Let readers know ...

It’s fascinating how many people make a living by posting videos on YouTube. Tutorials, family vacations, product reviews and other ridiculous antics make people rich overnight . But have you heard of weedtubers? These are people getting paid to smoke marijuana and post it on the internet. That’s right — getting paid to get baked. Read on to learn about some of the most famous weedtubers around. Joel Hradecky: King of Weedtubers Considered the king of the weedtubers, Joel Hradecky has over 1.2 million followers, which he’s amassed in only 4 short years. His YouTube channel CustomGrow420 showcases a variety of videos including him trying to smoke a gram of THC oil. This video racked up over 1.3 million views. Which is almost as much as the 1.5 million who viewed Hradecky’s seven-minute coughing fit following his attempt. Seems like Hradecky’s success thrives, in part, on the psychological idea that humans enjoy watching other humans suffer. ...

It never fails. As soon as something great or terrible happens, someone reaches for the phone. Are they calling their spouse or parent? Dialing 911? Nope. They’re posting about it on Facebook or Twitter. If you’ve found yourself in a car accident , think twice before uploading those pics on to Instagram. This thoughtless and commonly instinctive move can have a negative impact on your car accident injury claim. Read on to find out how and why social media can jeopardize what you have coming to you. Social Media and its Impact on Your Car Accident Injury Claim “Anything you say can be used against you in a court of law.” Sound familiar? The same goes for posting on social media. If you don’t believe us, here are 689 published reasons to keep your private legal business off of the internet. If you’re taking selfies on roller coasters and showing everyone on Instagram that you’re a hit at the toga party, even the best personal injury lawyers won...

Moving to any new city has its hardships. Anyone who has ever relocated can attest to the challenges of getting used to a city’s way of life. Fortunately, this is the day and age where it’s easy to learn about a new city online – straight from the locals! And San Diego bloggers are no exception! There’s much more to San Diego than gorgeous beaches and warm weather. Newcomers can enjoy the best that this city of 1.3 million has to offer with the best local bloggers around! Indulging in San Diego’s Tastiest with EJEats Food is a pretty big part of any city. After all, it brings people together and can tell a great lot about a place. There’s no shortage of good restaurants in San Diego. And Erin Jackson of EJEats.com has scoped out and written about the best places for every palette. She also writes articles about local events, recipes, and traveling. Not to mention, she’s not shy to show off her great photography skills. New (and hungry) San Dieg...

Millennials get the blame for a lot (looking at you, fidget spinners) but in one specific way, the kids are alright. With new practices and approaches, millennials are helping grow the digital media industry. Through talent, experience, experimentation, and a little bit of good luck, the digital generation is living up to their name. Let’s take a look at how exactly the youth is accomplishing it. Visuals With smartphones becoming more and more popular, people are walking around with a portable TV in their pocket. As a result, the emphasis on visual content is growing. From streaming TV to getting news from Snapchat stories , there are many new mediums to present media and a wider audience to reach. Visuals offer an opportunity to get right to the point. For example, Facebook Videos are on the rise as one of the best ways to reach an audience, and companies are starting to shift their focus there and other online platforms. Millennials are keeping up to date with the latest trends ...

It’s been referred to as ‘the front page of the internet’, so wanting to get involved with the Reddit community is completely understandable. But when you land on the homepage for the very first time, it’s hard not to feel overwhelmed. Reddit is a site with its own rules, structure, and even its own language. If you’re keen to get in on the Reddit action, read this quick guide and learn the ropes before you plunge in. So what is Reddit? Reddit is a content democracy based on a system of voting. It’s a place to learn the latest news and find a sense of community. Once you start using it, you’ll find that Reddit is a culture more than a site, which means it’ll be difficult to grasp on day one. Like turning up on the first day of school and expecting to be accepted into the clique right off the bat. There are lots of in-jokes and community references, and although these might feel a little alienating at first, they’re the very same th...