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Learn How To Successfully Use Facebook Marketing Facebook marketing is a great tool for small business owners to appeal to a larger audience while gaining feedback on goods or services. Because it's easier to respond directly to patrons, a relationship can be easily built. Read the tips in this article so you can use Facebook marketing to the best of your ability. If you don't have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too. If you are using Facebook to market your business, make sure that you completely fill in the "about" section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about yo...

Controversy seems like the bread and butter of the internet right now. A swirling political divide, religious indignation, and the rise of movements from #WaterisLife to #MeToo have created an atmosphere where nearly any topic becomes controversial. And that’s not necessarily a bad thing. Starting these conversations fosters dialogue and growth. But handled poorly, controversial topics can devolve quickly into online shouting matches. And even worse, in a time when more and more folks are voting with their wallets, ie boycotting companies who don’t share their views, taking a hard line on any given topic is liable to lose you, customers. So let’s take a look at tackling controversial topics the right way… and what to do with the inevitable fallout. Get Your Facts This part is, without a doubt, the most important part of any controversial writing. If your facts aren’t correct, your customers will know. The internet has made fact-checking easier than ever, a...