A diverse set of marketing tactics lets you cast a wide net over your target audience. This creates enough coverage to connect through their preferred channels and engagement funnels. 86% of marketers cite a customer journey is the up-most important business concept. This “journey” is the experience of an interested party to a verified customer. Many will approach the journey only through digital marketing tactics. But: There’s a broad selection worth exploring if profits and ROI are your key metrics. Let’s explore this broad selection. A Diverse Customer Journey: 5 Harmonious Marketing Tactics Consider the “big picture” of marketing. There are several touch-points along the way, each building brand value and authority. This blog explains this concept in deeper detail. Let’s go beyond the concepts and focus on actions to create this customer journey. This is how you should approach it: Part 1: Face-to-Face and Relationship Marketing Consider: ...