Have you ever wished real life had a search bar? You get used to doing a quick search when you’re looking for something online like the best price on tablets. When you drive up to a shopping center, where’s the search bar to tell you which store will have what you need? In a way, that’s what you give your customers with geofencing marketing. It’s a way to apply digital marketing to a customer’s real-life location. Here’s what you need to know. What is Geofencing Marketing? With geofencing marketing, you set up a virtual “fence” within a certain radius of your storefront. When a customer enters this radius, they’ll get a text message, app notification, or something similar. You can use these messages to alert them to a sale or show them a new product you’re selling. The Benefits of Geofencing Marketing Geofencing taps into a few things we know about consumers. First, we know that they want convenience. Second, we know that they...