Owning a pawn shop means you need to wear many hats. Not only are you running a business, but you’re also a bit of a banker in that you sometimes provide temporary loans to customers. And you need to be a bit of a historian to help you determine the value of the varied items that people sell to you. While it’s never a dull moment, you also have to figure out how to drive new customers in through your doors. For most business owners, advertising is the hardest part of running a business. Keep reading to learn how to write an advertisement that captures the attention of those most likely to visit a pawn shop. If You Want to Know How to Write an Advertisement, Know Who Your Niche Customers Are Not everyone is going to be your customers. Part of advertisement writing is determining who is most likely to visit your pawn shop and make a purchase. These people are your niche or core customers . Make a list of the common traits you see in your customers. Their age groups, financial ...