Skip to main content

Find Out What Is Fashion Marketing So You Can Cut Out The Competition

The fashion industry is massive, bringing in $1 trillion in gross revenue per year.


Yeah, that’s “trillion” with a “t.”


So what is fashion marketing? It’s the outreach you’ll need to separate your product from the competition and succeed in the most cutthroat retail industry in the world.


Here are a few tips to help you get started and get an edge on the competition.


Have a Great Product and Know Your Niche


It all starts here, right?


A lot of people sell underwear, so if you’re selling underwear, it had better have something that sets it apart from the competition.


Better materials. A great story. An amazing fit.


Whatever the product is, you need to understand exactly what you’re selling and how it stacks up to the competition – so do your research before you develop your marketing plans.


It doesn’t matter if you’re asking folks to “Click Here” to buy grillz or selling winter parkas. All successful fashion marketing starts with knowledge of the product and research on the marketplace.


That’s the first job of your newly minted marketing team (even if it’s just you!).


Social Media Is Your Friend


When looking for sterling examples of just what is fashion marketing, look no further than social media.


Facebook. Instagram. Pinterest. Even Snapchat.


The fashion industry leads pretty much all industries when it comes to experimenting with social media.


After all, social media has become increasingly visual and fashion is nothing if not aan image-first industry. Studies have shown that fully one in three consumers have purchased an item of clothing after seeing it on Instagram.


If you hate social media, sorry – it’s critical you learn to love it or hire someone who does.


Find Great Influencers in Your Niche


Speaking of people who take to social media like proverbial fish to water, influencer marketing has become a huge part of what is fashion marketing in 2017.


What is it?


Put simply, influencer marketing is when a company or brand contracts with someone who has a huge, established social media presence in their target niche to promote a product.


It’s basically a celebrity endorsement for the 21st century.


Just how important is it? More than six in 10 fashion companies made influencers part of their marketing strategy in 2016, with another 21 percent planning on incorporating it in 2017.


Don’t Forget Your Ground Game


Social media is good to talk about because it’s accessible anywhere, but the soul of fashion marketing is still on the ground.


So go to trade shows, fashion shows, and make connections.


Showcase your collection. Do a trunk show. Co-sponsor an event.


The key is to have your digital marketing game set up so that when you do face the public with the product, the conversation can continue in the digital space with website, email, social media, and so forth.


The ground game is an opportunity for people who find you through the digital space to get a tactile experience–see the product, touch the product–and also an opportunity for those who have seen the product engage in an ongoing dialogue with the brand before they buy.


What Is Fashion Marketing? That’s up to You


With this much competition, the most important thing is to stand out. Take risks.


Some brands do their marketing through e-mail only. Some do massive stunts.


Others simply stand by their terrific product, tour the country doing shows, and rely on word of mouth.


No matter what, though, you need a good photograph.


A great picture, after all, says a thousand words. And that translates to dollars.


The post Find Out What Is Fashion Marketing So You Can Cut Out The Competition appeared first on ArticleCity.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

Why Quiting Smoking Is Not an Easy Task

Quitting smoking is not an easy task. After you stop smoking, there quite a few physical and neurological symptoms your body goes through. Depression is also among the most common negative effects of quitting smoking. Catchy slogans make people mindful of the need to stop smoking because of its life-threatening consequences on health. There are a number of memories and habits connected with smoking, for instance, some folks start their day using a cup of coffee and a cigarette. Now that we've seen the psychological unwanted side effects of stopping smoking, let's also take a look at physical ones. Stopping smoking is the start of the program that may help cleanse the body after many years of toxin development. Smoking causes buildup of toxins within the body particularly in the lungs. Once somebody quits smoking, the body attempts to eradicate the damaging chemicals which might have accumulated overtime. Your lungs begin to clear out mucus and other smoking debris, whilst ...
Post a Comment
Read more

5 Cyber Security Marketing Challenges (and Solutions)

The internet has transformed the way that we work, communicate, and seek out entertainment. While this has opened up many new opportunities, it has also created a variety of new risks. These risks have developed a whole new industry in cyber security. Estimates indicate that spending in this sector could exceed $1 trillion in the next five years . Even with the growth in this industry, a robust digtal marketing strategy is still essential. If you want to learn how cyber security marketing could expand your success, you’ve come to the right place. Here are some of the main challenges for cyber security marketers, and the way to overcome them. A Crowded Marketplace One of the biggest challenges of entering a growing marketplace is the increased competition. In order to avoid being drowned out by other voices, new cyber security businesses must seek to differentiate themselves. One way to set your firm apart is by highlighting your accomplishments. For example, NENS , a cyber securi...
Post a Comment
Read more

The Ultimate Budget Guide for Freelancers: Learning When to Save and When to Splurge

Over 57.3 million Americans currently engage in some form of freelance work, and research shows that the majority of workers will freelance by 2027. For a new freelancer, it can be scary to navigate money and create an effective budget guide when your income isn’t always steady. Fortunately, we’ve got the guide to help you learn how to manage your money- and splurge with ease. Let’s get to it! Track Your Money This is the first step for all freelancers, and it may be the most important step of all. You need to know where your money is going! And, no, that doesn’t just mean checking your bank account “every so often” to make sure that you’re in the clear. To actually make an effective budget guide, you need to know how much you’re spending and how much you’re saving. Are you spending too much on groceries each month? Too much on eating takeout? Too much on little impulse buys that don’t feel like much of anything- until you add...
Post a Comment
Read more