BuzzFru

You’re confident about your lighting solutions, but your brand’s not connecting with customers. That’s because your lighting company doesn’t have a promotion strategy that’s authentic, unique, and engaging. But that’s about to change. In this post, you’ll learn how to build a promotional strategy that brings your company to light on Google, social media, and in-person. Let’s get to it! Build Your Google Presence Can local residents find you on Google? If not, it’s time to start growing your Google presence ASAP. According to recent data , more than half of all Google searches are local. And 75% of local searches generate foot traffic to brick-and-mortar businesses. Building a Google presence isn’t hard. As you get better, you can start mastering more advanced tools like Google AdWords and Analytics. But for now, set up and optimize the following: Google ‘My Business’ Profile Google Maps location Google business list...

Online learning is now a billion-dollar industry . From students to hobby enthusiasts, training online has benefits for many different people. Offering online training for your employees can benefit your business, too. In today’s digitized, global economy, work looks different than it once did. Hours are more flexible now, and many jobs can be done remotely. You might no longer need your employees to come into the office for every aspect of the job. You don’t need them physically present for training, either. From saving money to adding convenience, there are many benefits to offering employee training online. Let’s take a look at the top 10 reasons to start online training for your business – read on to learn more! 1. Helps Build Knowledge and Skills The first and most important goal of employee training online is to help them build up knowledge and skills that will improve their ability to do the job. This goes both for new employees and those who have been the...

E-commerce is an incredibly valuable industry. If you sell anything on your site, you know how important it is to get people there. With that in mind, it’s even more important to convert those people to customers. This is easier said than done. Most first-time website visitors are not ready to make a purchase. In fact, the average website conversion rate is less than three percent. This gives you the challenge of engaging the remaining ninety-seven percent of visitors to your site. Remarketing and retargeting advertising are both ways to do this: but you cannot succeed at them without understanding their purpose. They may sound interchangeable. But remarketing and retargeting are two drastically different approaches that work together towards the same goal. Read on to learn more about these marketing tricks. The Necessity We mentioned that the average conversion rate for most websites is low. This can lead some business owners to take this information out of context and make a dis...

One of the hardest parts of starting a financial blog is drawing enough traffic to make it profitable. After all, you’re competing against established financial websites and bloggers. Here’s the good news. You don’t need to beat them! You just need to attract enough visitors on a regular basis to make your blog self-sustaining. There’s no magic number of visitors that make a blog self-sustaining. If you want blogging to be your full-time job, this rough equation is the best most people can offer: Your cost to run and promote the blog + the income you want / profit per visitor = the total traffic you need. Once you do that math, you know how many visitors you need. All you need now is website promotion ideas that will get you those visitors. So let’s jump in! Develop Valuable Content Before you can implement any other website promotion ideas, you need to develop valuable content. Valuable content starts with identifying your audience. You need a fairly clear...

67% of consumers say branded content drives their buying decisions. That’s why around 80% of marketing firms now invest heavily in it as part of a comprehensive digital marketing strategy. But not just any content has this kind of power. In fact, 37% say their strategies aren’t effective at generating qualified leads. And they’re not converting leads into actual revenues. That takes a documented and data-driven content creation strategy. Let’s explore how to create data-driven content for business in 4 basic steps.                                     1) Know Who You’re Writing For It’s marketing 101. Know your customer. And yet, for many who are creating content, this integral part of developing content for business got lost in translation. Every content piece should be written to one specific target customer. If you were trying to get more real estate cli...

Running a small business requires a combination of risk tolerance , endurance, and money sense. It gets more complicated when you jump into ecommerce because of the extra technical hurdles. It’s not only supply chain management and payroll. You also worry about website management, real-time database updates, and server loads. If you aren’t trained for it, all those technical demands can make you second guess yourself. Fortunately, there are ecommerce solutions for small business. While you can’t avoid all the technical stuff, there are ways to narrow it down to manageable chunks. Let’s jump in! Third-Party Platforms A lot of people like and use third-party platforms because they’re simpler to manage. The platform integrates payment processing with a shop that makes listing products simple. Most provide a limited amount of customization to the look and feel of the shop, such as adding custom headers, logos, and even backgrounds. Say that learning the technic...

Are you looking for ways to take classroom learning to  the next level ? Do you want your students to engage with the material in a whole new way? If so, augmented reality learning is the perfect way to improve class participation. It also helps concepts stick, and revolutionizes the educational experience. In fact, it’s already gotten started. Recent statistics show that the augmented reality market will grow to a value of over  $90 billion by 2020 . Looking to learn why? Read on to discover how augmented reality learning will continue to transform the classrooms of the future. Class Participation Will Improve Are you an educator? If so, you know that cell phones, computers, and pretty much all devices with internet access are a huge distraction in the classroom. Recent studies have shown that  1/3 of students  use their electronic devices more than 10 times during a school day. Yes, for purposes not relating to classes. Figuring out a way to overcom...