Skip to main content

How to Create Content for an Online Natural Health Store

With the average business now spending up to 35% of their marketing budget on digital marketing, everyone is looking to find ways to cut back on spending.


If you’re a natural health store, you’re already competing with all the big box supermarkets in your region. The best way to capture new customers is to build the kind of authority that only consistent and high-quality content can build.


As an increasing number of users find new businesses through search engines, it’s important to appear at the top of the results of every search. Along with keywords, name recognition, and metatext, search engines will rank highly any site that offers original content on a regular basis.


Between your computer and your phone, you’ve got all the tools you need to start improving the SEO strategy for your natural health store. Focus on these four areas for the best results.


1. Create Bold Headlines


When you see an article posted on social media or written in the media, the first thing you see is the headline.


A headline needs to pack a punch, grab the viewer by the collar, or touch them emotionally.


Below your headline, you can add all the great details that will put your headline in context. After you’ve grabbed their attention, reel them in with your subheading. They’ll be dying to check out your great content.


2. Let Images and Video Do the Work


Not everyone is great at retaining information. Great photos of healthy products or nutritious snacks can draw people in.


Think about hiring a professional photographer for any product photos you plan on using in your marketing campaign. Introduce customers to your natural health store by posting a short walk-around on Instagram. Use your front-facing camera so people can get to know you.


If you do in-store demos or are giving out samples, post videos to social media first thing in the morning to draw customers into your store. Their FOMO will kick in and they’ll be at your door before you know it.


Images and video are at the top of the list for content-driven marketing right now.


3. Keep Content Short and Sweet


Keep your text between 300 to 500 words. Use keywords 3-6 times in your text and focus on one subject at a time.


If you want to post a how-to, create a video to accompany a short numbered list outlining every step. See how other sites get users to quickly consume content before they buy here!


4. Be Honest and Use Good Sources


For everything you write about health and natural products, make sure you’re making honest claims.


If you say that something helps with weight loss, link to an FDA or reputable scientific study. If you quote any statistics, link to your source so that no one can claim you’re making anything up.


Showing you’re an honest resource for health and wellness will build trust. It will also help you receive those all-too-important backlinks from other sites and users.


Great Content Will Improve Traffic to Your Natural Health Store Site


Once you’ve built a great reputation, that trust will snowball into customer loyalty.


Search engines and visitors will both love your high-quality and original content and give you the hits to prove it.


If you’re ready to improve SEO for your health site, check out our guide for more SEO tips to drive local traffic to your site.


The post How to Create Content for an Online Natural Health Store appeared first on ArticleCity.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

Why Quiting Smoking Is Not an Easy Task

Quitting smoking is not an easy task. After you stop smoking, there quite a few physical and neurological symptoms your body goes through. Depression is also among the most common negative effects of quitting smoking. Catchy slogans make people mindful of the need to stop smoking because of its life-threatening consequences on health. There are a number of memories and habits connected with smoking, for instance, some folks start their day using a cup of coffee and a cigarette. Now that we've seen the psychological unwanted side effects of stopping smoking, let's also take a look at physical ones. Stopping smoking is the start of the program that may help cleanse the body after many years of toxin development. Smoking causes buildup of toxins within the body particularly in the lungs. Once somebody quits smoking, the body attempts to eradicate the damaging chemicals which might have accumulated overtime. Your lungs begin to clear out mucus and other smoking debris, whilst ...
Post a Comment
Read more

How to Know Your Local Dispensary is High-Quality

When Fox news called Colorado the “ Black Market ” when it legalized marijuana, shouldn’t it have been called the Green Market? As soon as the state’s law went into effect, cannabis dispensary after cannabis dispensary sprung up, showering the state with green – of the pot and the financial kind. With all the choices in Colorado and across the country, you want to make sure you’re selecting a high-quality local dispensary. Read on to find out how to see whether your corner store is a place where you should be shopping more. How to Know Your Cannabis Dispensary is High-Quality Whether your town has one single outpost or dispensaries are now growing like you-know-what on each block, from a high level, they all sort of seem the same. They sell cannabis products, plus accessories, right? What else is there? Quite a bit, actually. Here are some tips to determine whether your dispensary is a match for you : Location, Location, Location How far would you go...
Post a Comment
Read more

Excellent Advice About Facebook Marketing That You Will Want To Read

Excellent Advice About Facebook Marketing That You Will Want To Read If you're not using Facebook to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Facebook with these helpful tips. Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance. Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so...
Post a Comment
Read more