Skip to main content

How to Create a Marketing Calendar for Your Rock Clothing Company

When you run a small fashion brand, you’re likely to invest considerable marketing dollars to stick-out as unique. That’s especially true for brands that specialize in wardrobe-choices for rebels and rockstars.


But one thing that’s not unique about your rock ‘n’ roll clothing brand is your need for a strategic marketing plan.


When things start picking-up, a calendar simplifies marketing processes and takes out the guesswork.


Here’s how to create a-rockin’ marketing calendar for your clothing brand.


Covered in This Blog


In the following article, you’ll learn:


  • The do’s of topic creation

  • Selecting the right tools to start an editorial calendar

  • Post scheduling; and more

If the lack of a comprehensive marketing plan is holding your fashion brand back, keep reading.


How to Choose Topics for Great Content


It’s no secret anymore that content plays a big part in any good marketing plan. According to experts, your marketing calendar should be a hodge-podge of all different kinds of content and media.


When planning content, you have to make two considerations:


  • Planning original content

  • Planning everything else

Here’s how to navigate the decision of what kinds of posts to have:


All Content


All content should be topical and relevant. You should choose things that have mass appeal to your audience. Tools like BuzzSumo make it easy to see what articles are trending on a specific topic.


Original Content


Planning original content is a little more complicated. It involves the following:


  • Look out for relevant trending topics: those you could use to reproduce a new blog with a fresh take

  • Research keywords: use a wealth of free and cheap resources

  • Plan content: use special events that make sense for your audience — like writing about the 40th anniversary of the Enlightened Rogues album to attract those looking for Allman Brothers t shirts

  • Write it down: put your ideas into an editorial calendar.

  • Schedule it: use a scheduling tool to implement.

If the last two bullet points look familiar, it’s because we’ll be flushing each of them out below.


How to Create an Editorial Calendar


There are a number of templates available for working up an editorial calendar of your own. You must choose your preferred source:


  • Google Docs or other collaborative platforms: this choice is great for easy sharing

  • Google calendar or preferred calendar program: some people live and die by their calendar, and their marketing schedule is no different

  • Excel spreadsheet: if you’re comfortable in Excel, it’s a great place to start collecting topic ideas and making a calendar worksheet

  • PDF template: PDF templates can be printed or edited in a PDF editor

A quick google search of marketing calendar templates offers a number of formats from which small business owners can choose.


How to Implement a Social Scheduler


Tools like Buffer offer free or cheap social scheduling capabilities.


In most cases, the free versions are limited and monthly subscriptions are available for those who have more than basic needs.


Using a social scheduling tool to plan your marketing simplifies the process and takes less valuable time to complete.


Start Your Marketing Calendar Today


With these trade secrets, you can start a marketing calendar today. Make it your best year for:


  • Lead generations

  • Conversions

  • Followers

  • Downloads

Whatever marketing goals you’re looking to achieve, a calendar will help your rock clothing brand get the reputation it deserves! For more information on digital marketing, return to ArticleCity.


The post How to Create a Marketing Calendar for Your Rock Clothing Company appeared first on ArticleCity.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

Why Quiting Smoking Is Not an Easy Task

Quitting smoking is not an easy task. After you stop smoking, there quite a few physical and neurological symptoms your body goes through. Depression is also among the most common negative effects of quitting smoking. Catchy slogans make people mindful of the need to stop smoking because of its life-threatening consequences on health. There are a number of memories and habits connected with smoking, for instance, some folks start their day using a cup of coffee and a cigarette. Now that we've seen the psychological unwanted side effects of stopping smoking, let's also take a look at physical ones. Stopping smoking is the start of the program that may help cleanse the body after many years of toxin development. Smoking causes buildup of toxins within the body particularly in the lungs. Once somebody quits smoking, the body attempts to eradicate the damaging chemicals which might have accumulated overtime. Your lungs begin to clear out mucus and other smoking debris, whilst ...
Post a Comment
Read more

How to Know Your Local Dispensary is High-Quality

When Fox news called Colorado the “ Black Market ” when it legalized marijuana, shouldn’t it have been called the Green Market? As soon as the state’s law went into effect, cannabis dispensary after cannabis dispensary sprung up, showering the state with green – of the pot and the financial kind. With all the choices in Colorado and across the country, you want to make sure you’re selecting a high-quality local dispensary. Read on to find out how to see whether your corner store is a place where you should be shopping more. How to Know Your Cannabis Dispensary is High-Quality Whether your town has one single outpost or dispensaries are now growing like you-know-what on each block, from a high level, they all sort of seem the same. They sell cannabis products, plus accessories, right? What else is there? Quite a bit, actually. Here are some tips to determine whether your dispensary is a match for you : Location, Location, Location How far would you go...
Post a Comment
Read more

Excellent Advice About Facebook Marketing That You Will Want To Read

Excellent Advice About Facebook Marketing That You Will Want To Read If you're not using Facebook to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Facebook with these helpful tips. Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance. Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so...
Post a Comment
Read more