Skip to main content

Social Media Management for Realtors

Are you using social media to promote your real estate business? Do you know if your efforts are actually working?


A good social media management strategy will help you stay on top of your online profiles. It will also ensure that your messages are reaching the right people.


Ready to grow your business and online presence? Read on for some great tips on social media management for realtors:


What Is Social Media Management?


Social media management for realtors (or any businessperson, for that matter) is all about networking and monitoring your online presence. It involves building relationships and replying to the messages you receive online.


It’s not just putting up a Facebook post once a day. You need to make sure you’re engaging your audience and sharing posts that help boost your bottom line.


Why Is Social Media Management for Realtors Important?


If you’ve been in the real estate business for some time, you know that word of mouth is key to success. A good reputation can help you sell more homes and bring in new buyers.


Social media takes word of mouth to the next level.


When you have a solid social media strategy, you can tap into what’s being said about you and your brand. Plus, it’s a great way to learn about your competitors and your industry.


Good social media management helps you build credibility and increase brand awareness. It can also bolster your other digital marketing efforts and improve your search engine rankings.


Social Media Management Tips


Social media management for realtors is a pretty labor-intensive process. Some of its key aspects include:


  • Creating a variety of content for your blog

  • Monitoring views

  • Approving and responding to comments

  • Scanning social media sites and choosing which conversations to join

  • Research to stay on top of the latest marketing strategies

  • Checking Google Alerts to see who’s talking about your business online

As you can see, there’s a lot to keep track of. This is why so many realtors struggle with these things.


Luckily, we’re sharing our best tips for social media management for realtors below.


Build Your Brand


First, make sure your brand is consistent across all your profiles. This will strengthen your brand and make it easier for clients to spot it.


Use the same headshot or photograph for Twitter, Facebook, LinkedIn, and other platforms.


You’ll also want to pick and stick with a consistent color scheme for your website, social media pages, and promo materials.


Establish Yourself as an Expert


If you want to make it in the real estate world, you need to set yourself apart from your peers. Build your reputation and become an expert in your field.


Don’t just talk about the homes you’re selling. Share information that your clients and potential clients want to know.


Write blog posts that give people a peek into what the industry is like behind the scenes.


For instance, you can share tips on how to obtain a new Florida mortgage. You may even want to consider publishing an e-book or hosting a webinar to set yourself apart and build credibility.


Stay Engaged


Make sure your engagement goes beyond just posting articles or photos on social media.


Communicate with your followers, answer their questions, and find out what they want to know more about. Never pass up on an opportunity to build relationships.


Even if someone isn’t looking to buy or sell right now, if you take the time to reach out them, they’ll remember you in the future when they are ready.


Post Consistently


Make sure you’re posting on social media regularly. This helps you establish credibility with your followers. It can also improve your search engine rankings and help people find you online.


Aim to post at least once a day. This can be tough at first, especially if you find yourself struggling to think of what to write or share.


This is why so many people rely on a content schedule to help with their social media management efforts.


Spend some time brainstorming post ideas. Then, create a calendar and plan out what you’re going to post each day. This helps make the posting process more efficient.


A content calendar also makes it easier for you plan ahead. You’ll be able to align your posts with upcoming events or holidays.


Keep It Local


When it comes to social media management for realtors, don’t forget that your content needs to have a local focus.


Your target audience consists of people who live in your area, or who want to live there, so make sure you talk it up.


Promote other local entrepreneurs or talk about your favorite coffee shop or restaurant. Your audience and potential clients will appreciate these posts, and which will help set you apart from your competition.


Join the Conversation


Make sure you pay attention to what people are saying on various platforms. Are people talking about local real estate on Twitter or in certain Facebook groups?


Turn on your Google Alerts for certain phrases. Dedicate some time each day to scanning various platforms to find out what people are saying, and jump in when you think it’s appropriate.


Measure Your Success


What’s the point of putting all this effort into social media marketing if you’re taking the time to measure your efforts?


Check in with your metrics once a week to see where you’re traffic is coming from. Use Facebook Insights and Google Analytics to track post engagement and find out what your followers like and don’t like.


This gives you great insight into your audience. It also helps you avoid wasting time or other resources on posts or ads that aren’t effective.


Work with a Professional


If you’re still struggling to keep up with your social media accounts, team up with a professional social media manager.


Look for someone whose sole job is to promote your business online. He will pay attention to what people are saying, which can help lighten your load. This way, you’ll have more time for other aspects of your business.


Looking for More?


If you need help creating content, we’re here for you at Article City.


Sign up today for a free account, and get connected to our team of talented professional writers.


We can’t wait to assist you!


The post Social Media Management for Realtors appeared first on ArticleCity.com.

Labels:

Comments

Post a Comment

Popular posts from this blog

Gym Wear: 5 Things Every Man Needs to Have

You might not give much thought to what you wear to the gym. It’s probably the one of those ratty old college or band t-shirts that fill your drawers, and a pair of sweats or elastic-waist shorts. Even if you carefully choose the clothing you’ll wear to work or on a date, this is the gym we’re talking about. Who cares what you put on? It turns out that you should care. Here’s why — and how to choose clothes that will work to your advantage when you work out. 5 Ways To Work Out in Style 1. Get A Good Fit While Getting Fit Don’t choose baggy clothes to work out in. They won’t make your body look bigger. Boxy shirts and saggy sweatpants will actually impede you at the gym. In addition to possibly getting snagged or caught in the machinery, clothes that are too big won’t let you see how your body is moving. This means it’ll be harder to monitor your form. Shirts for working out should have no more than two to three inches of excess fabri...
Post a Comment
Read more

What to Expect in a Drug and Alcohol Rehab Program

Seeking help for drug or alcohol addiction is no easy task. But accessing a rehab facility is an important step towards your healthy future. Here’s what you can expect and why you shouldn’t be afraid. Even when we’re suffering, we fear dramatic change. You know that your life will transform once you enter the path to recovery. But entering treatment is likely easier than the life your leading now. That’s because you will have professionals with you for every step. You’ll interact with peers enduring the same struggles as you. And you have resources to help you build a better life. Lost touch with friends and family? Rehab is an opportunity to invite them back into your life. That’s because you’re showing them you’re doing something about your problem. Best of all, you won’t be treated like a bad person. You are an unwell person deserving of treatment. Why Do I Need Rehab? Too many addicts avoid getting treatment. In 2013, only 7.8% o...
Post a Comment
Read more

Excellent Advice About Facebook Marketing That You Will Want To Read

Excellent Advice About Facebook Marketing That You Will Want To Read If you're not using Facebook to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Facebook with these helpful tips. Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance. Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so...
Post a Comment
Read more