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Do you own a marijuana business? Digital marketing is the key to attract an online audience. Content is one of the most effective organic marketing methods. Marijuana has become a professional industry, attracting recreational and medicinal users. But how do you write about weed without sounding like a complete stoner? Fortunately, professional weed writers know how to appeal to the marijuana audience while writing in a professional tone. But is a professional writer outside of your budget? There are ways you can prepare a marijuana content strategy . Here are writing tips for marijuana websites. These are ideal for recreational marketing, medicinal marketing, and even both. Use Local SEO for Your Marijuana Business When devising your marketing strategy, what are your goals? If you want to attract more clients to your brick-and-mortar store, you want to concentrate on local SEO. Local marijuana businesses often use paid ads and Google Maps for SEO. But creating locally-driven content i...

For companies looking to reach a larger audience for hidden security cameras, there has never been a better time. As crime and burglaries affect both home and office, more people are looking to protect their belongings. The average loss on a home burglary is nearly $4,000 . With a fraction of the cost, homeowners can cut down on any chance of loss. But without the right advertising techniques, both home and business owners won’t know about the benefits of hidden security cameras. In the digital marketplace, there’s a risk your information could get lost in the shuffle unless you use the best strategy. Follow these can’t-miss advertising techniques to help your current and future clients get the protection they need. 1. Focus on Content for All Advertising Techniques Creating quality content is a good way to boost your advertising online. You can showcase the expertise of your company, brand, and products. Too many companies fail to showcase the ways their product and s...

Every business move you make has a risk. Risk is what pays off in the marketplace, in addition to your confidence in your success. But risking the health of your operations is a move you can’t afford to make. As your business grows, so does its complexity. But every new team member or technology adds operational risk. This includes costs of anything from marketing platforms to personal injury liability. No business succeeds without carefully studying benefits and risks. You do this every time you open new facilities or a new product line. But there are quantitative risk management tools that can make consistent success achievable. Imagine you’re purchasing a freight truck. One can carry more freight but only on smooth terrain. The other is more rugged but it carries less freight. Risk managers determine how many of which truck type should carry freight from where. The placement should lower risk and maximize value. What is Operational Risk Management? You may be familiar wi...

If you’re one of the 1-in-5 workers who wear a uniform to work on a regular basis, you may sometimes feel like you can’t be you when you’re at work. While many jobs require a uniform to help identify workers in a crowd or keep your own clothes clean, you can still express your style. Some workers wear uniforms to protect them from harm, like workers wearing neon and reflective vests. Other workers, like postal carriers, wear uniforms so that people know how to identify someone who otherwise might look like an intruder. The variety of jobs that require uniforms are all fulfilled by unique people with individual personalities. Because you’re one of these people, you should follow one of these 10 creative tips to express your style while you’re at work. 1. Flaunt Your Hairstyle If you work at a restaurant or cafe, you may be required to wear a hairnet or a head covering. If you’re at a retail job, you can probably do lots of different things with your h...

One of the most highly competitive environments in the world is in higher education services. This is not just true in the classroom but also in the business world. Reputation and perceived quality are the biggest influences on educational decisions and loyalty. Keep reading to learn how you can best brand your higher education services with a blog. What’s the Point? To Be Relevant You have a website and social media presence so why do you need a blog? A blog accomplishes things your other resources can’t. A blog promoting your higher education services can drive traffic to your site. It also enables you to share new, unique information with visitors. It gives people a reason to keep coming back. It’s also essential for search engine optimization. More pages for search engines to rate means more opportunities to rank higher in results. The more focused energy you put into a blog, the better your brand reach and reputation. The more relevant information you share, the ...

Are you using social media to promote your real estate business? Do you know if your efforts are actually working? A good social media management strategy will help you stay on top of your online profiles. It will also ensure that your messages are reaching the right people. Ready to grow your business and online presence? Read on for some great tips on social media management for realtors: What Is Social Media Management? Social media management for realtors (or any businessperson, for that matter) is all about networking and monitoring your online presence. It involves building relationships and replying to the messages you receive online. It’s not just putting up a Facebook post once a day. You need to make sure you’re engaging your audience and sharing posts that help boost your bottom line. Why Is Social Media Management for Realtors Important? If you’ve been in the real estate business for some time, you know that word of mouth is key to success. A good reputatio...

What is the point of a travel agency? This is the important question that you have to answer with your travel agency marketing. Many people are surprised to find out that travel agencies still exist. After all, with the internet, many vacations, hotels, and flights are booked online. Where would anyone need a travel agency? However, the truth is that there are many reasons why travel agencies continue to be an essential part of the travel and vacation industry. How do you arrange a trip to South East Asia, with a tour guide, a driver, all-inclusive catering, accommodation and travel insurance without the help of an agency? With these 7 travel agency marketing tips you can demonstrate to the media and vacation-goers the crucial role you have to play in making travel an incredible experience. 1. Establish Who is Your Customer You can’t design a marketing strategy without establishing who your customers are. This needs to go beyond simply demographic information, such as; male, young...

Content marketing has evolved from a disruptive model to one of value. Content marketing trends in 2018 will become more inspiring and complex. Your success depends on a content marketing strategy that exceeds your customers’ expectations. Companies are riding a content marketing wave to success. Content formats and channels have evolved to become more engaging for customers. This has led to worldwide growth in revenue generation. In 2018, content marketing trends will continue their evolution. The world’s biggest companies plan to spend billions on original content . Their efforts are setting new standards for how customer experiences reach beyond their brands. Your competitors won’t be far behind. That means using content to build a loyal following begins now. But choosing your strategy moving forward needn’t be a hassle. Content Marketing Trends and Your Business 86% of B2C marketers are using content marketing to drive their brands forward. And content marke...

Finding the perfect dress for any special occasion can be a challenge. But, finding that one of a kind prom dress that fits like a glove and matches the night you’ve been dreaming of since the first day of high school can be an especially daunting task. If you want to find a prom dress that lives up to your expectations, you’d better get started early. There’s nothing like waiting until the last minute, ripping through what’s left at your local mall, and walking away with a disappointing prom pick. If you aren’t 100% satisfied with your ensemble, it’s going to show. This is one night you want to feel confident and look great. And it will be here before you know it. Will you be ready when your big day arrives? Read on for tips on finding the prom dress that’s perfect for you! 5 Tips to Help You Find the Perfect Prom Dress 1. Shop for Styles that Flatter Your Figure One of the biggest mistakes that girls make when shopping for a prom dress is cho...

80% of Internet users search for health information online. As a healthcare company generating and distributing useful health content should be a top priority. But getting your content in front of potential customers to build this trust takes strategy. Let’s explore what you need to know to build an effective one in healthcare content marketing the way professionals do. 1) Get a Written Plan Studies show that nearly 40% of companies try to implement content marketing without any written plan. They end up picking random topics. They don’t have clear objectives or goals. They think they’re just going to publish a blog or two a week and see them “take off”. They share them on FaceBook. They don’t consistently measure results. Then they wonder why “content marketing doesn’t work”. Get a plan and get ready to execute a healthcare content marketing strategy that gets results. 2) Follow the Plan The great thing about a plan is that it has...

Do you have a passion for solar energy? If so, you can easily find others online who share that passion. You can also share your wealth of information and knowledge. One way to do that is to start your own blog. Don’t worry if you don’t know how. Keep reading for six easy tips on how to start your own solar blog. Come Up with a Great Domain Name There are a few good strategies to use when deciding on your domain name for your solar blog. One strategy is to make it easy to spell. Next, make it easy to remember. It doesn’t have to contain the word solar in it. Think about Amazon.com. There’s nothing in it that suggests it sells practically everything you need, but it is memorable. Have fun with your domain name, but don’t make it too long. Sign Up With a Web Hosting Company The next step is to find a web hosting company. Make sure they can help you easily design a great looking site. If it’s too complicated to use, you’ll probably lose interest an...

Do you love having a beautiful kitchen? Are you proud of the tips and tricks you’ve used over the years to make it come to life? If so, you may already have the knowledge you need to start a kitchen design blog. Sure, there are a few technical things to work out, but there are many online resources to help you. This goes for anything from buying a domain name to making your blog’s logo. The creative opportunities are endless. Plus, if you do it right, you can turn your blog from a hobby into a full-time, money-making business! Here’s everything you need to know about monetizing your kitchen design blog. 1. Start Guest Posting The easiest way to make money on your site is to offer guest posting services. A guest post is an article one writes for another blog. You can use it to make money in one of two ways. The first is to offer an opportunity for other writers to contribute their kitchen design tips in exchange for a standard fee. This is a rate they must pay every ti...