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Our world today wouldn’t be the same without industrial equipment. Every industry faced a change when everything went digital, and the industrial market is one of them. Industrial equipment is facing several updates, from the way customers shop to the rising technology in equipment. Some digital sales trends mean more responsibility for the company. Personal interaction can be difficult because more customers prefer tech-based interaction. However, there are many benefits. Industrial equipment systems are more connected to the customers. These systems collect more data on customers to understand consuming trends. Read on and find out how technology has changed equipment sales. The LAER Model Traditional sales haven’t drastically changed. Rather, machinery is introducing customers to a new buying experience. What was then ‘make, sell and ship’ is also ‘own, operate, and get an outcome.’ The best example is taking the classic LAER model. Let’s see...

Are you interested in writing about addiction recovery? Have you always wanted to blog but didn’t know how to start? Running an addiction blog is one of the best ways to get your voice out there and connect with other members of the online community. Through the process of blogging, you’ll be able to help thousands of readers on their quest for recovery. Ready to get started? This article will give you four steps on how to start your recovery blog. 1) Choose a Blogging Platform Before you get started producing awesome content, you’ll need to choose a blogging platform. If this is your first blog you will want something simple and user-friendly. WordPress is a fantastic blogging platform for beginners . WordPress has hundreds of free themes for your blog as well as a simple posting system. All you will need to do is pick a domain name, a theme, and then get to posting. 2) Give Your Readers Resources Since you’re running a recovery blog, you’re going to want ...

Sometimes as a small business owner, you need to get money fast. It’s something which many small businesses need whilst growing, but when in that position, many of us turn to one emotion. Panic. The fear set’s in and we start to worry: How easy will it be to get hold of the money? Where will the money come from? How quickly will I have to pay it back? Fear not. This article will take you through 4 ways your small business can get money fast, without the need to worry. Let’s get started. 1. Get Money Fast with Online Lenders If you’re looking for a loan of significant value, unfortunately, you’ll have to go down the traditional Charles Dickens approach. Like Oliver and his bowl of gruel, you’ll need to go to a traditional bricks and mortar bank and ask for a loan. But what other options are there? Well, if you’re looking for a more modest amount of cash, you can approach an online lender. You can jump right in and do that right here, right now . ...

Studies show that not only is the Spanish speaking market growing, but marketing in Spanish isn’t as simple as hiring a translator. Your company’s Spanish marketing plan needs to be as culturally aware as it is grammatically correct. As the Hispanic market grows in both size and spending power, it’s natural for businesses to want to expand their customer base to be more inclusive. Welcoming diversity to your customer base also shows the power of your product. In order to develop a plan to include the growing Spanish-speaking market, follow these three tips. 1. Follow Trends With most consumers watching nearly an hour a day of video on social media, Spanish-speaking mobile users average slightly more with over 8 hours a week. That’s a whole lot of 10 to 60-second Instagram boomerangs and Snapchats. Finding a way to cleverly fit into that screen time will yield the results you’re looking for. Study other campaigns to strategize tactics to make your content ...

Is there another word that draws more ire for business owners than marketing? Marketing is an important part of any successful business model. But finding the right type can be a pain. Investing in the wrong kind of marketing tools can be a costly error for business owners. It’s especially tough for talent agencies to market themselves. The top four agencies account for less than 17 percent of total industry revenue. Most industry operators are small businesses or independent agencies. This heated competition can make it difficult for agencies to stand out from the crowd. Agencies aren’t just competing for clients. They also have to attract talent, which can make marketing even more challenging. Talent agencies require marketing to attract top clients and get their models work. Read here to learn 3 easy tips for marketing your talent agency online. Social Media How can you get a good return on investment from marketing? By choosing the right place to advertise your services...

The global construction industry is about to account for $10 trillion annually in the next few years. That means that there’s plenty of money to be made, but also lots of competition. As more companies are using construction advertising to attract customers, more of that action is happening online. If you’re still relying on word of mouth, billboard, or trade magazine advertising, you’re behind the times. You need to start building your online presence before your competitors take up all the potential client space. If you’re new to marketing your construction company online, here are 4 tips to get construction advertising to work for your business. 1. Register With Local Listings Getting yourself listed on local services sites today is just as important as getting yourself in the white pages was 10 or 15 years ago. Start with the biggest one, Google. Register with Google Places so that you can end up in search results, on Google Maps, and get customers in touch ...