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Ever heard of vape marketing? It’s a thing. And it’s easier than you think. More than 9 million Americans vape. That’s a whole lot of untapped business there for the taking. With more people vaping every day, the potential for massive sales is huge. You don’t need an MBA to reach these potential customers. The secrets to your success involve a simple and cost-effective marketing strategy for your vape shop. Here are 10 simple ways to bring in more business. 1. Get Social Savvy Every business should be marketing on social media. It’s a way to reach new customers, connect with the online community, and create some cool content for your brand. Encourage customers to promote your business in their posts. Have them tag your location, use branded hashtags, and snap and share pics. Focus on growing these channels: Instagram – Post creative imagery, captions, and hashtags. Share short videos of a day in the life of your vape shop. Engage with the online com...

Starting a business is never an easy feat and opening a marijuana dispensary is the same. You’ll need dedication and hard work to make the dispensary a success. Even with more states legalizing the use of marijuana, you’ll still fight against certain prejudices. There’s also regular small business problems to contend with as well. With that in mind, these are some of the tips that will give you an extra boost to your dispensary business plan. 1. Confirm Your Commitment Before you even begin wondering how to open a dispensary, you’ll need to sit down and figure out if this is the right path for you. Running a business is no easy feat. You’ll need to have a lot of knowledge about the business and you’ll need to work hard. Even though marijuana is becoming more popular these days, it’s still some miracle get-rich-quick scheme. But, it can be rewarding. Helping people find a remedy that can aid them in their pains and struggles is something that wi...

Trying to describe a character can be one of the biggest challenges of writing. Let’s say you have a character who is loud and brash. You may know that, but saying, “Jackson was a loud, brash man,” doesn’t make for an engaging story. So how do you talk about who a character is without talking about who a character is? One of the best ways to do that is through hair descriptions. It may seem strange, but describing a character through their hair can be powerful. Maybe there’s a proud landlord who has some super hair pieces hiding in his closet. Maybe there’s a little girl whose dirty, matted hair tells you everything you need to know about her life. No matter who the character is, describing their hair in the right way can add amazing depth to your story. Read on to learn about more great ways to describe hair in your story. Make It Describe the Character The first and most important thing you want to do when talking about a character’s looks is...

Given that 43% of employees report working remotely at some point during the year, every one of them had a manager responsible for handling the situation. Managing remote employees is a more complicated task than managing people who you get to see every day. There are more nuanced and different tactics necessary for handling the needs specific to remote employees. Here are a few of the ways you could make life easier managing remote writers. 1. Keep Channels of Communication Open Remotely managing employees requires you to focus your energies on communication. You can’t manage your employees if you can’t stay in touch with them. You need open channels of communication in order to allow everyone to feel heard and for everyone to be managed. The difference between a boss and a leader is the difference between whether you’re telling people what to do or doing it with them. When you make the effort to keep communication open, you share the workload. Communication is a tw...

There are a lot of great perks when it comes to freelance writing. The ability to set your own schedule is a huge reason why some individuals pick up the proverbial pen and paper for work. Many writers find more fulfillment in their new jobs, citing the creative aspect of the work as a big advantage. Others, still, enjoy the flexibility of location. With a writing job, you can work anywhere, even poolside (as long as you can focus!). If you’re interested in getting started as a freelance writer, there are many things that you should know before hopping in. Though there are many advantages, there are also many cons to freelance writing you should be aware of. There are many potential pitfalls to getting started that can be easy to fall in. But don’t fear! Read on and we’ll walk you through how to become a successful freelance writer. What Do Freelance Writers Do? The internet is a massive wealth of information on an impossible amount of topics. As a result, there’...

Did you know that the average social media user spends 135 minutes every day on social media platforms? As a small business owner, this means that this is a great way to reach your potential and current customers. But if you haven’t done much social media marketing before, it can be hard to know how to get started. You have so many things on your plate and this can seem like too big of a project to undertake. The truth is that there are actionable things you can do starting now to begin your social media marketing efforts. And they will pay off! We’ve compiled the 15 social media tips for small businesses that you need to get started. Check them out below. 1. Focus on One Network to Start The list of popular social media platforms is long: Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn. And the truth is that it keeps growing. So when you’re just starting out with social media, don’t try and have an active presence on every single network. There are ...

Would you like to know how to start an insurance company? If you’re thinking about starting a company, insurance is a thriving industry that presents a lot of opportunities for owners and agents. Insurance premiums total $4.55 trillion dollars worldwide and will continue to grow. In order to take advantage of this growth, you need to meet your potential customers where they’re at. That’s online. About 51% of customers are researching and buying insurance online. They’re also willing to use computerized advice for insurance, which can take your best asset out of the process: Your personality. How can you capture this audience, build a personal relationship with them so they’ll remain your customers for a long time? Keep reading to learn the 6 simple steps to start an insurance company. 1. Get Licensed The first step in providing insurances is to get licensed as an insurance agent. Expect to pay $300-$500 on licensing courses. Most states require a course i...

It’s not as hard as you might think to make your business stand out in the crowded world of commerce. And you don’t have to slash your prices to ridiculously low levels to do it. A study done a few years ago revealed that only 7 percent of consumers report having customer service experiences with companies that have exceeded their expectations. 7 percent! That means there aren’t many businesses out there going above and beyond for their customers. So if you can improve customer service, you can easily gain an advantage over other businesses. Do you want to improve customer service within your business? Check out 10 tips for improving your company’s customer service skills below. 1. Answer the Phone When Your Customers Call Unfortunately, there are tons of businesses these days who are greeting their customers with an automated recording when they call. This frustrates those who just want to speak with a real person, especially if a business makes it difficult t...

Want to know how to sell your book on Amazon? Technology has made book publishing easier than ever before. You no longer have to get an agent and sign a book deal. You no longer have to go through the stream of rejections from publishing houses. You can just write your book, set it up at a self-publishing house, and sell it. Every year, between 600,000 and 1,000,000 books are published in the United States. About half of those are self-published and sell under 250 copies. Amazon.com has been one of the saving graces for authors. It’s responsible for more than half of all book sales in the second half of 2017, and many site Amazon as the reason why the self-publishing market continues to grow. How can you avoid being one of the books that sell under 250 copies? Read on to learn how you can sell your books on Amazon. What are the Advantages of Self-Publishing? Book authors tend to have a debate between publishing with a traditional publishing house and self-publishing. With the bi...