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What does your brand sound like? When your audience reads your social media posts, product pamphlets, and website, do they come away with the same message across the board? Reproductive health is a tricky industry in terms of messaging and branding. You want to come across as sympathetic, but not too casual. You need to be caring, but also credible. Learn how to develop the kind of writing tone that will convey the right message for your brand. Be Caring Who is most likely to read the information on your website? Chances are, if people are looking for information on reproductive health, they are in a tough spot emotionally. Perhaps a set of future parents are researching their next step toward In Vitro Fertilization . Maybe a would-be father is searching for information on taking a Spermcheck fertility test , because he cannot conceive with his partner. Each of these scenarios requires a gentle, sympathetic approach. Your writing tone should convey the message that you understand and ...

It’s an exciting time in the United States for those involved in the marijuana industry. It’s an equally exciting time for those interested in getting involved in the marijuana industry. With the legalization of marijuana for both medicinal and recreational use taking place in states like California, Colorado, Vermont, New Jersey, and Pennsylvania, opportunities for new businesses such as dispensaries abound. If you currently own or are looking to start a cannabis dispensary, you might be surprised to know that marketing your business isn’t exactly going to be all that simple. In fact, because marijuana is not legal in all 50 states, businesses in the industry have strict regulations they must follow when marketing them – if they want to continue to operate. In this post, we’ll offer several helpful tips for marketing your dispensary. Want to know more? Just keep reading. Familiarize Yourself With the Laws in Your State With the majority of the products in ...

It’s hard for any business to compete without an effective content promotion strategy. Forty-seven percent of buyers view website content before talking to a sales rep. As such, you need to know various tricks for getting your content in front of an audience. For a drug rehab website, content promotion gives you a platform to share your ideas. Many people need the information you have on substance abuse and recovery. Thus, your website should have greater visibility. Some members of your audience may also want to find you so that they can get help. All this is only possible if you are reachable online. Moreover, your content must provide value. Read on to learn tips for promoting your content. Great Content Promotion Tips to Apply Content marketing brings several benefits. These include increased web traffic, more leads, extra sales, and brand authority. It also improves your social media following, increases engagement, and boosts loyalty. To get these benefits, you need to know...

The wellness industry keeps growing at breakneck pace, adding as much as 5% every year. It is now estimated to be worth over $3.7 trillion globally . With so much potential and so much money being invested, it’s no wonder that startups are flourishing. You could say “it’s about time” or “this is still just the beginning” when it comes to the wellness industry in the West. Holistic measures, with emphasis on natural remedies common in Asia, are exploding in popularity alongside technological innovations. In this post, we take a look at some of these great developments coming out of the wellness startup sector. These are just a few examples of proven wellness entrepreneurs that you should be watching in 2018. 1. Habit Our first pick for the top wellness entrepreneurs to watch for in 2018 is bringing future personalized dieting to your doorstep. Normally, you would need to be fairly wealthy to get a personalized diet plan with tailored meals. But with Ha...

Want to know the top publishing tips? When an idea strikes and you have a story to tell, you have to put it out there. The problem is how can you make your hard work pay off. In 2015, there were over 720,000 self-published titles registered. Plus, there are over 440 million blogs online. What you have to share with the world is important. How can you make it stand out from the crowd? Keep reading for the top publishing tips that will help you get your book or blog off the ground. What’s Your Theme? The theme isn’t the story or the content of your work. It’s what you want people to learn or take-away from your work. For example, your novel’s theme may be “love always wins.” It’s the overarching concept that drives the characters in your book. If your topic is non-fiction, you’ll want to pick a topic that resonates. You can write about sports, but what’s your spin on the blog or book that will make it stand out? Are you writing about...

The idea behind affiliate marketing is simple. Promote a product or service to your others using a special link. Then receive a percentage of sales made using that link. It works for the producers because their affiliate network promotes the product or service for them. It works for the affiliate because they earn money for sharing links. It’s such a popular income model that the affiliate marketing niche looks set to reach $6.8 billion by 2020 . You want a slice of that pie. But where do you start? Read on and our affiliate marketing training guide will explain it all. Register As An Affiliate Before you can share an affiliate link, you need to register with a network, or with specific providers. Amazon Associates is a great and easy way to get started. With the Amazon program, you can create an affiliate link for any product on Amazon. Other networks are similar; create links for individual products within a single login. You can also partner with e-commerce stores or online co...

Becoming a food blogger has its perks, such as earning several thousand dollars per month. In order to have a profitable blog, you’ll need to have an expert food blog design as well as awesome content . Wondering how you can start a great food blog of your very own right now? Keep reading this post to discover just how you can turn cooking your favorite chicken piccata dish into a money-making machine. 1. Invest in a Camera One of the best tips when starting your food blog design is to invest in the right equipment. Nobody looks at dark pictures of food where they can barely distinguish between the pasta and the rich creamy sauce! Photos do speak a thousand words, and they matter in the blogging industry. Your camera equipment should be an investment that allows you to grow your blog because people are drawn to your beautiful arrangements. Nikon or Canon cameras are the top of other line brands to consider buying to increase your overall image. 2. Hire a Professional To Craft Your...

Do you run a spa that offers treatments such as full body massage? Are you trying to develop your website, but you’re stumped for fresh ideas? If so, you’re not alone. In fact, 63% of business owners site generating more traffic and leads as their biggest marketing challenge. Developing the right content strategy is challenging, but it’s not impossible. In this post, we’ll reveal eight proven content writing tips to bring more full body massage clients to your spa. Read on! 1. Pretend You’re Google This may sound silly, but hear us out. Pretend you’re someone who doesn’t know much about massage. Maybe you’ve never even had a full body massage, but you’re curious about it. You sit down at your computer. You open Google. What do you type into the search bar? Whatever your answer is, that’s the content you need to create. Think about common questions and concerns people have, and then write content that answers it. Here are a fe...

Want to know the secret to a great online relationship with your clients? Come closer, and we’ll tell you. One of the best ways to build a relationship with your customers is… through the professional writing on your website and blog. Touching base with your target market and client base shows you’re present, you take the initiative, and you want to help. But when it comes to writing quality content for your firm, do you feel like you’re letting the side down? Maybe you’re struggling with inspiration, or getting your point across. Perhaps it’s the nitty-gritty of content structure you’re worried about. If you’re looking for ways to engage potential customers and website visitors with awesome writing, then we have the answer. Keep reading for 7 professional writing tips for IT and cyber security firms. 1. Know Your Audience The first thing an author does when they come up with a concept for a book is to develop their characters. Your job...

As a freelance writer, you’re already busy juggling your writing assignments and securing more work. The last thing you need to worry about is getting yourself into a situation where you’re facing legal trouble . Figuring out your taxes as a freelance writer can be tricky, but it’s not impossible. In this post, we’ll reveal our top five tax tips to ensure you get it right. 1. Get the Skinny on Self-Employment Taxes You may not have the CPE hours required to be a tax professional, but you should still know the basics of how the US tax system works. For example, do you know the difference between being self-employed or being an employee? If you’re employed by a company, your employer pays up to half the taxes you owe, usually around 7.65%. But as a self-employed independent contractor, you’re responsible for all your taxes. Experts recommend setting aside at least 30% of your total earnings for tax time. 2. Occupation or Hobby? Are you a full-time free...

Whether you have an e-commerce website or a brick and mortar clothing shop, you need the right digital marketing strategy to improve your sales numbers. Digital marketing drives users to your checkout counter. This could be through entirely virtual interactions or a combination of online engagement and real-life experiences. Either way, marketing strategies have to be a core part of your sales strategy; the numbers need the right content to thrive. More so, the right content needs the best copywriting to perform well. Without compelling content, you risk losing half of your audience before they even get to see your cute clothes! Not to worry – here are seven ways to transform your copy and better engage customers. 1. Know Your Audience To Create Compelling Content You can’t expect to engage your customers if you don’t have a thorough understanding of who they are. Create as detailed of a buyer persona as possible. Give your ideal customer a name and a lifestyle. Thi...

Are you looking to start your own tutoring business? To do that, you’ll need to have a solid plan of action first. Some of the benefits of having a business plan include better goal setting, organization, and cash flow management. In this post, we’ll tell you how to achieve all of this. Read on to find out how to create and follow your very own tutoring business plan. 1. Get Qualified You don’t necessarily need any specific qualifications to be a home tutor. However, having some will set you apart from the competition. It will also let your clients know that you possess the knowledge required to do the job well. At the very least, you need a high school diploma. Consider getting a certification in education, too. There are teacher’s aide certificates and associate degrees in teaching for classroom tutors. If you’re looking to teach English as a second language, get a TEFL, TESOL, or CELTA certificate. Joining an association, such as the National Tutors Ass...

“How can installment loans help me?” If you’re asking yourself about personal finance, you’ve probably come across this type of loan while researching. It’s not your only option, but it has some major benefits compared to other types of lending. These days, 43% of us are struggling to pay our bills. The right type of lending can be the support we need through a difficult time. You need to balance the options and make an informed decision, which is what we’re here to provide in this blog post. We’ll cover what you need to know about installment loans, and why they might be better than other options. Installment Loans Give You Breathing Space With this type of loan, you’ll borrow an amount of money for a long period of time. That can be months. This gives you room to breathe. You don’t need to worry about paying off a lump sum soon either. Monthly payments spread out your overall repayment schedule. That’s why they’re call...

Are you looking for a way to get more customers through the door of your antique business? Running an antique business can be difficult, especially if you’re just starting out. Statistics show that the antique industry isn’t enjoying the boom it’s had in the past, so it can be tough to attract a steady flow of customers. Luckily, a social media marketing campaign can go a long way in promoting your business. Read on to learn more about how to create a successful social media campaign. 1. Know Your Market Posting ads for your antique business on Facebook are definitely worth the effort. But posting ads without a target market or niche isn’t so helpful. Begin by identifying your market for a specific campaign. Are you targeting college students hungry for vintage furniture? Retirees nostalgic about their past? Choose a specific market and then identify a need or struggle these individuals may have. For example, those college students may be looking for an affordab...

Blogging is not the walk in the park many assume it to be. Ideas don’t always flow naturally and organization can often be found wanting. It’s also not enough to simply optimize your blog anymore (though that helps). if you’re not creating consistent, original content, your site will fall by the wayside. A writer’s journal can alleviate writer’s block and keep your creative juices flowing while also keeping you organized! Article City has found the best ways to start a successful journal. Ready, Set, Write! What is a Bullet Journal? A writer’s journal can be set up many ways, but few are as fun and aesthetically pleasing as a bullet journal. Designed by Ryder Carroll , a bullet journal is a unique method to organize your life using only a notebook. A bullet journal begins with a blank book that will eventually be comprised of your ideas, schedule, tasks, important dates, and anything else you’d like to include. Many people have incorporated a b...