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You’re confident about your lighting solutions, but your brand’s not connecting with customers. That’s because your lighting company doesn’t have a promotion strategy that’s authentic, unique, and engaging. But that’s about to change. In this post, you’ll learn how to build a promotional strategy that brings your company to light on Google, social media, and in-person. Let’s get to it! Build Your Google Presence Can local residents find you on Google? If not, it’s time to start growing your Google presence ASAP. According to recent data , more than half of all Google searches are local. And 75% of local searches generate foot traffic to brick-and-mortar businesses. Building a Google presence isn’t hard. As you get better, you can start mastering more advanced tools like Google AdWords and Analytics. But for now, set up and optimize the following: Google ‘My Business’ Profile Google Maps location Google business list...

Online learning is now a billion-dollar industry . From students to hobby enthusiasts, training online has benefits for many different people. Offering online training for your employees can benefit your business, too. In today’s digitized, global economy, work looks different than it once did. Hours are more flexible now, and many jobs can be done remotely. You might no longer need your employees to come into the office for every aspect of the job. You don’t need them physically present for training, either. From saving money to adding convenience, there are many benefits to offering employee training online. Let’s take a look at the top 10 reasons to start online training for your business – read on to learn more! 1. Helps Build Knowledge and Skills The first and most important goal of employee training online is to help them build up knowledge and skills that will improve their ability to do the job. This goes both for new employees and those who have been the...

E-commerce is an incredibly valuable industry. If you sell anything on your site, you know how important it is to get people there. With that in mind, it’s even more important to convert those people to customers. This is easier said than done. Most first-time website visitors are not ready to make a purchase. In fact, the average website conversion rate is less than three percent. This gives you the challenge of engaging the remaining ninety-seven percent of visitors to your site. Remarketing and retargeting advertising are both ways to do this: but you cannot succeed at them without understanding their purpose. They may sound interchangeable. But remarketing and retargeting are two drastically different approaches that work together towards the same goal. Read on to learn more about these marketing tricks. The Necessity We mentioned that the average conversion rate for most websites is low. This can lead some business owners to take this information out of context and make a dis...

One of the hardest parts of starting a financial blog is drawing enough traffic to make it profitable. After all, you’re competing against established financial websites and bloggers. Here’s the good news. You don’t need to beat them! You just need to attract enough visitors on a regular basis to make your blog self-sustaining. There’s no magic number of visitors that make a blog self-sustaining. If you want blogging to be your full-time job, this rough equation is the best most people can offer: Your cost to run and promote the blog + the income you want / profit per visitor = the total traffic you need. Once you do that math, you know how many visitors you need. All you need now is website promotion ideas that will get you those visitors. So let’s jump in! Develop Valuable Content Before you can implement any other website promotion ideas, you need to develop valuable content. Valuable content starts with identifying your audience. You need a fairly clear...

67% of consumers say branded content drives their buying decisions. That’s why around 80% of marketing firms now invest heavily in it as part of a comprehensive digital marketing strategy. But not just any content has this kind of power. In fact, 37% say their strategies aren’t effective at generating qualified leads. And they’re not converting leads into actual revenues. That takes a documented and data-driven content creation strategy. Let’s explore how to create data-driven content for business in 4 basic steps.                                     1) Know Who You’re Writing For It’s marketing 101. Know your customer. And yet, for many who are creating content, this integral part of developing content for business got lost in translation. Every content piece should be written to one specific target customer. If you were trying to get more real estate cli...

Running a small business requires a combination of risk tolerance , endurance, and money sense. It gets more complicated when you jump into ecommerce because of the extra technical hurdles. It’s not only supply chain management and payroll. You also worry about website management, real-time database updates, and server loads. If you aren’t trained for it, all those technical demands can make you second guess yourself. Fortunately, there are ecommerce solutions for small business. While you can’t avoid all the technical stuff, there are ways to narrow it down to manageable chunks. Let’s jump in! Third-Party Platforms A lot of people like and use third-party platforms because they’re simpler to manage. The platform integrates payment processing with a shop that makes listing products simple. Most provide a limited amount of customization to the look and feel of the shop, such as adding custom headers, logos, and even backgrounds. Say that learning the technic...

Are you looking for ways to take classroom learning to  the next level ? Do you want your students to engage with the material in a whole new way? If so, augmented reality learning is the perfect way to improve class participation. It also helps concepts stick, and revolutionizes the educational experience. In fact, it’s already gotten started. Recent statistics show that the augmented reality market will grow to a value of over  $90 billion by 2020 . Looking to learn why? Read on to discover how augmented reality learning will continue to transform the classrooms of the future. Class Participation Will Improve Are you an educator? If so, you know that cell phones, computers, and pretty much all devices with internet access are a huge distraction in the classroom. Recent studies have shown that  1/3 of students  use their electronic devices more than 10 times during a school day. Yes, for purposes not relating to classes. Figuring out a way to overcom...

In the digital age, marketing technology is rarely discussed in the same sentence as beauty brands. But that doesn’t mean that cosmetic companies, young and old, shouldn’t think about applying new technology trends to their marketing experience. If you’re a company in the indie beauty scene , you need to think about what strategies are available to aid your success. And while that may sound like a daunting task, with these easy-to-apply tips you don’t have to sacrifice the fun stuff like deciding between Punchy Olive or Olive Punch for your next breakout lip color. Is Your Brand Beautiful Inside and Out? Make Sure Everyone Knows with These Tips! Consider Influencer Marketing and User-Generated Content In the beauty world, user-generated content is an important facet of viral marketing. Lime Crime makeup, an indie brand for unicorns and mermaids, does a great job of showing off user-generated looks shared to their hashtag on Instagram. They have a section at the b...

Online personal training needs a strategy. You can’t just expect your fitness training to sell itself. Instead, you need to promote. Promotion can be difficult but if done the right way it can make your business far more successful. And if you’re successful, you can help others get in better shape. One saying that personal trainers like to use is “no pain, no gain.” But there are painless ways to improve your digital marketing strategy. Just follow these tips and you’ll be in promotion heaven. Take Advantage of “Fitstagram” Instagram is a great place to promote online personal training. Plenty of fitness gurus use Instagram as a home base. Your business can benefit from this popular trend. All you need to do is have fit people post work out picks on Instagram with links to your site. You can also be the star of these pics! The Instagram strategy works best if you’re looking particularly strong or lean. Make sure you’ve been sticking...

As a lease company, you’re always looking for ways to grow your business and stay several steps ahead of your competition. However, this is often much easier said than done. The reality is that the world of digital marketing and promotion is changing every day. Sometimes, it can be tough to keep up. Many lease companies find that they simply don’t know what makes for a successful promotion strategy. Ready to find out? If so, then keep on reading. Create a Logo The first step in creating a strong promotion strategy for your lease company? Creating a logo that represents your brand, stands out, and makes it clear exactly what you have to offer. The right logo can help make it much easier for your clients to recognize your brand. It also leads the way in creating consistency in all of your advertising materials and digital marketing channels. Essentially, your logo is the foundation of your promotional strategy. Start by creating a design that’s able to be resized. While ...

Want to increase your brand exposure so people think of you when they’re ready to buy? Start handing out cheap promotional items. A promotional giveaway expands your audience by reaching not just the recipient, but their family, friends, coworkers and anyone else who sees them with your gift. According to the Promotional Products Association International (PPAI), giveaways are ranked first across all generations as advertising that causes consumer action. In fact, 81% of people will keep an item for over a year. The good news is you don’t have to break the bank to give your customers some sweet, functional swag. When you give a product they can use, it makes it more valuable to both the consumer and your marketing strategy . The key to success is to choose the right item. Here are five proven winners. 1. Smartphone Wallet Provide value to your potential consumers with a smartphone wallet. It’s a small pocket that sticks to the back of a smartphone. It holds three ID o...

Why should local SEO solutions matter to your business? Out of all of the ways to market your business, more and more people are focusing on local search. For the first few years of internet marketing, business owners and marketers were all about SEO. Then around 2009, the marketing topic was social media. Today, the big marketing topic is local search. There are a couple of simple reasons why it’s so important to your business. According to HubSpot, 76% of people who do a local search pick up the phone and call a business. 44% of clicks go to the top search result . The top three results get on average 75% of all of the clicks. Are you starting to understand how improving your local search results can mean more money in your pocket? Would you like to know how you can make that happen? Read on for 12 local SEO solutions you can use to improve your search rankings. How Does Your Site Look in Searches Now? If you have a goal to improve how your website appears in local search resul...

Did you know 70% of small businesses plan to invest more in digital marketing this year? To run a successful roofing business, you need an effective marketing campaign. This involves developing strategies for social media, blog content, email marketing, and SEO. However, nearly 50% of small business owners are unsure how to determine if their marketing campaigns work. Many use poor marketing techniques and vanity metrics to gauge their success. Without a sense of direction, all the time and money they spend on internet marketing goes to waste. Read on to find out how a roofer can benefit from the help of a digital marketing expert! Improve Your Local SEO Nowadays, over 80% of customers read online reviews before buying a product or service. Someone searching for a roofing company may check everything from Yelp to Trust Dale roofer reviews . But if you type “roofers” into Google, you’ll see a list of the top 3-4 local roofing businesses below the paid ads. These spot...

It’s clear that technology is impacting the way we live every facet of our lives. The medical industry is no different. We’ve now seen the rise of the online medical app. And it’s clear that this invention has revolutionized modern medicine as we know it. To learn more about how these apps have taken medical care into the next frontier, consider these points below. #1: Using an Online Medical App to See Doctors Today, a person can use an online medical app to not just find doctors, but to be seen by doctors. Telemedicine has taken off like wildfire. It allows people to engage in actual doctor visits via webcam. These are licensed and board-certified medical professionals that can give you a lot of the same care online that they’d offer in person. This has allowed for medicine to be practiced around the clock, rather than just during regular 9-to-5 business hours and emergency room visits. These doctors have the authority to write you a prescription that’ll ...

Approximately 50% of millennials consider themselves to be foodies. While most people enjoy the experience of eating good food, some of us take it a step further and write about it too. However, the majority of us don’t have time to sample every dish in the world. As a result, we rely on the palates of food critics to decide what dishes we should try next. Although the internet has opened the doors for online critics, transitioning from food writer to food reviewer isn’t as easy as it seems. Keep reading to learn what steps you need to take to become successful food critic! Transitioning From Food Writer To Food Critic Study Renowned Food Critics The first step to going from a food writer to reviewer involves learning from the best. To do this, you need to start by reading popular food critics. While you don’t want to copy anyone’s style, you can discover new writing techniques. Studying other food critics will also give you insight into their lives. Plus, famil...

Is your bad credit getting in the way of obtaining a business loan? It might seem like an impossible task to find a lender if your credit score is below average. We’re here to tell you there are other options. Business loans for poor credit exist, and we put together a guide to help you understand the lending process. Continue on and you’ll be one step closer to making your dream a reality. What Are Business Loans? The definition is pretty straightforward, a business loan is a sum money borrowed from a lender by business to start, expand, or run a business. Business loans are difficult to obtain by for many applicants. In the U.S., out of 10,000 applicants, 82% were denied for a business loan. Business loans are risky, especially when the business is a startup, which is why they are so difficult to obtain. The costs for underwriting, evaluating, and verifying a small business loan are usually the same as a large loan. Banks usually focus on high profile business loans inste...