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The Dow Jones is hitting record highs . The economy seems to be moving in the right direction. Consumers are becoming less scared to spend their hard earned money. With a relatively thriving economy, more and more people are feeling confident in purchasing larger ticket items such as cars and homes. Plus, with the lowering of interest rates and other incentives, people are seeking the services of loan companies more often. However, there are tons of loan companies that offer similar rates, incentives, and money savvy options. What can set apart one loan company from another? Simple. Advertise, market, and promote. Need some help figuring out how to get started with attracting more customers and increasing company awareness? Check out some of these tips and tricks for creating a perfect loan company promotion strategy. Outsource To Social Media Every company needs to be current with some form of social media. Twitter, Instagram, LinkedIn, and Facebook continues to drive this 21st-centur...

An adventure travel blog is a great way to fuel your passion for writing while exploring the world. There are so many benefits , it’s hard to imagine why everybody hasn’t started one. Blogging is huge business. Although it’s difficult to know the exact number, it’s been estimated that there are currently over 440 million blogs worldwide. With this much competition, it’s no surprise that many get lost in the shuffle. For an adventure travel blog to stand out, it must constantly feature killer content. Here are a few tips for getting started. Be Consistent With Your Adventure Travel Blog While it’s easy to get distracted with planning new adventures, it’s important to stick to a consistent writing schedule . Bloggers who stop posting for months at a time may be unpleasantly surprised to find that their readers didn’t sit around waiting for them. Internet users have short attention spans, and blogs that go stale are quickly forgotten. Stay I...

Renewable sources of energy are essential for ensuring a sustainable future . But that’s just one of many upsides to installing solar thermal panels. The savings to be had by switching to solar are immense and large institutions stand to save the most. Here are a few ways solar thermal panels can help schools and colleges save money. School Layouts Mean a More Cost-Effective Installation Unsuitable roofs are one of the biggest arguments against solar panels. Angled installations don’t get consistent sun and residential areas are more shaded. This means a solar system installation is less cost-effective than it could be. Schools don’t have this problem. The typical layout of a school is perfect for solar installation . School buildings often have flat roofs and plenty of unshaded space. This means greater solar panel output and greater savings for the school. Reduced Operating Costs The cost of energy consumption is calculated by determining the cost per unit of energy....

Over 95% of blogs get abandoned within 4 months, according to research published in the New York Times. They can’t generate enough interest. Bloggers get discouraged. They run out of topics. They just can’t keep up. For these 5% of bloggers who do survive, having a digital marketing expert is quite often the key to their success. Let’s explore why. 1) Reduce Marketing Costs The digital marketing expert can seem like an expense. But they know how to streamline everything you do to reduce the time and money you need to spend to meet blogging goals like: Getting more traffic Engaging your audience Generating lots of shares Affiliate ad clicks They can show you how to effectively monetize your site without annoying your core audience. Through this, marketing pays for itself. 2) Generate Endless Topics One of the reasons blogs get abandoned is because the enthusiasm wanes. Coming up with topics around a niche that you love starts to feel like a chore. But a great internet ...

If you sell pets online, you’re in the business of bringing happiness to others. However, to protect the integrity of your business as well as the safety of your animals, you need to take some serious precautions. Follow the advice in this post to learn how to build up your web presence, as well as how to safely sell your animals to loving, competent owners over the Internet. Build Your Web Presence Before we even get into how to safely sell pets online, let’s first discuss how you can build up a web presence that lets customers get to know you as a breeder. One of the most important things you can do is to immediately register with the Better Business Bureau. This way, when customers find your website, they can see that you have a clean record and learn more about your past customers. Plus, registering with the BBB proves to customers that you’re authoritative, invested in the health and well-being of your animals, and committed to customer service. Next, it’s...

The amount of online content is increasing faster than we can consume it. Part of this is due to the importance of content in marketing a business effectively. Employee blogging is now a growing trend for businesses wanting to deliver quality content to customers and the public. You may be thinking that blog writing should be left up to marketing professionals. But it turns out your employees may be able to offer richer content that speaks directly to your business principles. Turning over the power of blog writing to your employees could be the best way to market your business. It could also bring about a healthier environment in the office. Employee Blogging Empowers Employees To Share Knowledge Many people work hard for a company and never feel a sense of purpose. A great way to find that sense of purpose is for an employee to share their expertise with others. A blog is a perfect opportunity for that. Providing the ability for your employees to share their own professional knowle...