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If you’re thinking new tech hasn’t quite reached the real estate industry, think again. From drones to social media, there are plenty of fresh and modern ways to help sell your home fast. Our recent advances in technology have given us the tools to advertise directly to our consumers. So, whether you’re a homeowner or agent, you have what you need at your fingertips. Here are five real estate advertising tools that can help you sell your home faster than you could have just a few years ago. 1. Professional Photos Buyers are using laptops and mobile devices to view available homes more than ever. Want to get them past the screen and through your door? Make sure your listing includes high-quality professional photos of almost every room. That means iPhone snapshots won’t cut it. Studies show that listings with professional photos sell quicker and for more money than listings without. But if you’re dealing with a highly competitive market, consider going abov...

Knowing how to utilize online marketing is quite different than knowing how to fix a home’s air conditioning unit. Your company may be the best at creating HVAC solutions, but without the HVAC marketing to back it, finding new clients can be a slow process. However, when you combine marketing efforts with exceptional results, the growth opportunities are endless. Although marketing may not be your expertise, don’t shy away from trying it out. Here are five strategies to use when taking your marketing efforts online. 1. Run a Competition Analysis Before you do anything with your online presence, research the way your competition is attempting to stand out. What keywords does your industry see as the most valuable? Do local competitors have a strong social media following? Getting recent, detailed answers to these questions will point you in the right direction for your HVAC marketing strategies. Remember, if you are just starting to use online marketing, you’re playing ...

With over 168 million photos on Instagram tagged as #food, it’s no secret that people love to take photos of food- and look at them too! Unfortunately, this means that if you are set on becoming a famous Instagram food blogger, it’s going to take some work. Simple photos of what you ate for lunch aren’t going to cut it anymore. In fact, behind every successful Instagram account, there is a strategy. Here are 5 essential tips that will help you start strategizing your account and learning how to become a food blogger. 1. Define Your Niche The very first step before you even begin posting is to strategize what your profile and platform will look like. Pick a color theme and style for all of your photos. This will help you to build up a congruent and professional looking profile as more photos are added. Not only that, but this is the time when you get to decide what makes you different from every other food blogger. Will you only post about waffles? Or will you post abou...

You’ve spent years coming up with the perfect clothing brand. After studying everything there is to know about fashion culture, you’re ready to release your clothing brand to the world! How exactly are you going to get people excited about it? It’s estimated that 8 out of 10 businesses will eventually fold, you don’t want to be another statistic. That’s why it’s important to come up with a great fashion marketing promotion. By using the right tools, you’ll get the word out about your clothes and have fans clamoring for your goods in no time! Not sure where to start? Here’s a quick how-to that’ll help launch your promotion strategy with a few easy steps. Understanding The Ideal Customer Before you can conquer the catwalk at Fashion Week, you’ll need to understand who you’re selling to . Ultimately, your target audience is going to determine how and where you set up your marketing campaign. For instance, are you looking t...

The internet has transformed the way that we work, communicate, and seek out entertainment. While this has opened up many new opportunities, it has also created a variety of new risks. These risks have developed a whole new industry in cyber security. Estimates indicate that spending in this sector could exceed $1 trillion in the next five years . Even with the growth in this industry, a robust digtal marketing strategy is still essential. If you want to learn how cyber security marketing could expand your success, you’ve come to the right place. Here are some of the main challenges for cyber security marketers, and the way to overcome them. A Crowded Marketplace One of the biggest challenges of entering a growing marketplace is the increased competition. In order to avoid being drowned out by other voices, new cyber security businesses must seek to differentiate themselves. One way to set your firm apart is by highlighting your accomplishments. For example, NENS , a cyber securi...

Finding the best candidates to fill positions in a company can be the difference between a successful business and non-stop headaches. Employers need to take multiple precautionary steps to ensure that they are looking in the right places for attracting quality people. Its also important to get to know potential employees as much as possible during the screening process. Failing to do this can cause an employer to go through more trouble than they bargained for. Check out these steps below to help with your recruiting process if you’ve been having bad luck hiring people. 1. Figure Out What Value Can They Bring to the Company? The reason why you hire people in the first place is to enhance the company’s efficiency and potential. In this case, you need to be hiring people who exactly that. There are a few ways to find out what a value a candidate brings to your company. The first way is to go over their resume and search for keywords and experience that are essential to growi...

You’ve built a product syncing business and you’re ready to for it to grow. You’ve put a lot of effort into different marketing strategies, but none of them seem to be producing the results you need. If this sounds like you, don’t worry. Growing a product syncing business, or any type of business for that matter, is extremely difficult. Luckily, there are experts out there whose sole job is to help your business grow through marketing efforts. These people are known as digital marketing experts. And yes, hiring a digital marketing expert does cost some money. But, the payoff is pretty sweet. Let’s take a look at the top 5 reasons you should hire a digital marketing expert for your product syncing business. 1. Expertise Let’s face it- there’s a lot to know in the world of digital marketing. There’s search engine marketing, Facebook marketing, and video marketing. Digital marketing also requires knowing how to  write compelling content ...

Think about how much of our time is spent interacting with social media, smartphones and our laptops. We are inundated with choices online, especially when it comes to products and services. You may not know it, but an online promotion strategy has brought those choices to you. This means that within each niche industry there is constant and fierce competition. Regardless of the size of your business, it’s essential that you  market yourself online . But some business owners may be asking themselves where to start. With so many media and informational outlets, what is the best strategy? The answer may be to start simply. If you own a loan forgiveness program and want more exposure, you need to consider an online promotion strategy to help get your name in front of more people. Let’s look at some concepts you need to put into action. What’s the Target Audience for Your Promotion Strategy? Before you start, you need to understand your target demographic. Ask yoursel...

There is nothing more frustrating than working hard to create great content only to have it disappear into the vast expanse of the Internet. Your hard work should be seen by an audience ready to engage with your clients and their brand. Las Vegas wedding venues have an opportunity to reach a target customer base that actively wants to use their services. In order to do so, though, they have to be able to successfully promote themselves. Marketing your business online  doesn’t have to be complicated. Below, we’re reviewing four online promotion tips that Las Vegas wedding venues can benefit from to reach more people. 1. Evaluate Your Logo Your logo is one of the first things that an audience will associate with your brand, and it could make them want to learn more or cause them to write you off. If you feel like your business isn’t  getting the attention you want online , your logo could be to blame. Because of the nature of what they do, Las Vegas wedding ven...

Many people probably remember seeing Realtors(R) faces on bus benches. It was just the way they used to advertise and bring in new clients. That image signified a great deal of pressure for the Realtor(R). Their smiling face had to be convincing enough to tell the client, they were trustworthy. The internet, however, has changed real estate online advertising. Realtors(R) can now rely on the internet for their marketing strategies to bring in new business. When you advertise online you’re trying to sell a lifestyle. Your goal is to make potential clients imagine themselves in their dream home. If you want to make their dreams come through, we’ve put together a guide to help you do it. Digital Means Trackable The digital era has made it possible for real estate online advertising to reach more people than old-school advertising. With the use of Facebook accounts, companies are able to track the number of shares and followers. As well as Twitter and Instagram. Google Analytics...

More than  10.5 million data records  get lost or stolen every single day. Many of the breaches are accidental and the result of an oversight or lack of training. These breaches prove especially problematic for doctors because HIPAA laws protect patient information. Then there are the more mundane ways of unintentionally exposing patient information. Posting photographs from work onto social media, for example, can violate HIPAA. If an employee accidentally exposes patient information, it can mean serious trouble for the practice. Yearly HIPAA compliance training helps to protect the practice. It also helps employees avoid some obvious and not so obvious mistakes. Discover why HIPPA compliance training is essential every year. New Employees May Have Missed HIPAA Compliance Training Many new hires happen during growth periods to help pick up the slack. That means that things are probably hectic at the office. It’s easy to miss a step in new employee onboarding under those...

If your website appeals to an international audience, you may have to translate your content into multiple languages. A multilingual SEO strategy will make sure that your content is getting seen by as many people as possible, no matter what language it’s in. Below, we’re outlining five multilingual SEO tips for marketing translations, so your content gets seen in every language. 1. Choose Your Languages Carefully Just because your content will appeal to an international audience doesn’t mean it will work for every international audience. Before you begin translating your content into multiple languages, do some research. You want to determine where your audience is. A tool like  Keywords Explorer  will help you find the countries that are searching for keywords related to your product or service. This will help you determine where you should be marketing your product or service, and what languages you should be translating your content into. 2. Use the Right ...

The fashion industry is massive, bringing in $1 trillion in gross revenue per year. Yeah, that’s “trillion” with a “t.” So what is fashion marketing? It’s the outreach you’ll need to separate your product from the competition and succeed in the most cutthroat retail industry in the world. Here are a few tips to help you get started and get an edge on the competition. Have a Great Product and Know Your Niche It all starts here, right? A lot of people sell underwear, so if you’re selling underwear, it had better have something that sets it apart from the competition. Better materials. A great story. An amazing fit. Whatever the product is, you need to understand exactly what you’re selling and how it stacks up to the competition – so do your research before you develop your marketing plans. It doesn’t matter if you’re asking folks to “ Click Here ” to buy grillz or selling winter parkas . All successful fa...

As technology and automation only continue to grow and improve, so does online learning. More and more colleges and universities are offering online courses. In fact, eLearning is anticipated to be a $37.6 billion market by 2020 . If you want to create an engaging eLearning course, one of the most important components, apart from the content itself, of course, should be the eLearning template you use. Below, we’ll discuss a few specific things to bear in mind when choosing the best eLearning template for your course. Let the Course Objectives Be Your Guide What are the objectives and desired outcomes of your course? These should dictate the overall style of your theme – including fonts, color schemes, and any imagery used throughout the course. An ugly or uninteresting eLearning template won’t project a professional image. Audience is Key Ask: Who is your primary audience? Who was the course designed for? The template should reflect their specific needs. For ...

Are you looking for ways to earn more money? Do you have a natural talent and passion for writing? Writing content online is becoming an increasingly popular option for making money. Whether it’s freelance or full-time work, there’s an opportunity for you, if you’re willing to put in the effort. In this article , we’ll provide some useful information regarding how payment works for online content writing. The Importance of Having a Contract First and foremost, when doing any kind of freelance work, especially online content writing, having a contract  is essential. Why? Without having an agreement in writing between you and your client, issues can easily arise. For example, you could end up not getting paid for work that you’ve completed! And no one likes to work for free. Creating Invoices Once you have finalized your contract and actually completed an assignment for your client, you might find yourself wondering exactly ...

Real estate agents have so much to gain from Facebook advertisements. Their targeting capabilities are much more precise than those of other social media platforms. Not only can Facebook ads find your audience through behavioral and demographic targeting, they’re also low in cost. However, many agents still aren’t on board with this trend. So, those who are willing to take the risk will gain a competitive advantage over other realtors. But, as with all marketing plans, you need to have a strategy. Here’s how you should utilize Facebook ads for real estate. “Likely to Move” Backed by behavioral data, Facebook now has categories of people who are “Likely to Move”. This data comes from online and offline research. It also is generated through partners associated with the platform. People who have visited real estate sites recently will appear in this category. Those who have posted about first-time house buying will be included, as well. ...

The art of writing as a career is a free expression of your thoughts, beliefs, experiences, and imagination for a profit. However, as liberal as this profession may seem, it still has to play by the rules. Writers can sometimes find themselves in need of legal support if they are not aware of the industry’s general do’s and don’ts. Here Are 5 Issues Authors May Need Legal Support to Address 1. Copyright Issues The best way to avoid copyright is to only publish your own work, but what about when you need something to support your writing? This may be an image or a fact to add some credibility to the article or book you’re working on. Always reach out to the source you want to cite. When in doubt, use a trusted third party or practice Fair Use . Instead of finding a random image from a search engine, sign up for a stock image website or hire a photographer to own your own private stock. 2. Trademark Infringement Trademark infringement may unintentionally cause yo...

Writing is something that we all want to — and should — do more of, but it’s so easy to get distracted, isn’t it? We get up to stretch, or refill our drinks, or turn on our favorite show to listen to in the background or decide to do a little cleaning or run an errand while we formulate words for our next paragraph — or project. Next thing you know, this has snowballed into hours or days later and we’ve still written nothing! This is even worse when you write for a living and you have deadlines — you come back to find you only have an hour left when you had 3 days. Ouch! Whether you just want to be more productive, or you’re just tired of your editors giving you the side-eye, it’s time to create a writing schedule. Here’s how to create the writing schedule that will work best for you — and you’ll actually want to stick to it! Treat It Like Any Other Job It doesn’t matter if you’re writing your own blog ,...

Breaking Bad aired its finale in 2013. You’d think that after it brought the grisly details of the meth business to the forefront of America’s consciousness, use would start to decline. Unfortunately, the manufacture of this deadly drug continues, and it continues to claim the lives not only of those who are addicted to the drug, but those who make it. Unlike weed , there’s nothing funny or entertaining about crystal meth. Meth lab explosions are a tragic but all-too-common experience. Here’s a chilling look at some of the worst ones: 1. Locke, NY, 2014 Nine people in Upstate New York were charged in connection with the death of a man who died from injuries he sustained during a meth lab explosion . Four of the individuals arrested by the Cayuga County District Attorney’s office were related to the victim, 47-year-old Shawn Perrault. Authorities say that Perrault was actively cooking the methamphetamine in a mobile home when an explosion set the home, as we...

According to Search Engine Watch, there are 7 reasons why and how content goes viral. These include content that is able to trigger emotions, positive sentiment such as the Ice Bucket Challenge , and people’s natural tendency to share powerful ideas. But virality isn’t the only measure of online content success. Your online weed content, for example, doesn’t have to be seen and loved by everyone. As long as your target audience responds positively to your content, you may not think of it as viral but you can consider it as a job well done. Of course, getting there takes some work. So if you’re looking for ways to promote your weed blog or specific articles, we’ve got some tips for you to try. How to Promote Your Online Weed Content 1. Target Smaller Community Sites Remember what we said about reaching your target audience? The beauty of going after smaller community sites such as Reddit or Quora is you can go after active and focused audiences, which is aw...

Whether you’re new to the world of online dating or you’ve been in the game for a while, making a profile is tough. How do you explain what you’re looking for without using cliches? Should you be yourself or play it cool with a few suave pickup lines ? And should you really mention that your friends say you look like George Clooney? Don’t worry. We’ll cover all that and more. Here are five online dating profile tips guaranteed to win the ladies over. 5 Online Dating Profile Tips 1. Just Say No to Selfies It’s true that selfies are a huge part of our culture. And on Facebook and Instagram, selfies are fine. But not on your dating profile. You don’t have to run to a studio for professional photographs, but you do want to show that you care enough to have a decent photo taken. Enlist a friend to take a few shots of you, both close-up and full-body. Another tip: It should be just you in the photo. Save the pictures of your dog or best friend fo...

Today’s business landscape demands nothing but the best in communication. The 9-to-5 grind is essentially dead, since business is conducted 24/7 in today’s internet and social media centric society. To improve your business communication, invest in a set of polycom phones. This type of phone uses Voice over IP (VoIP) internet communication, rather than traditional landlines. Additionally, it features video chat, SMS, e-mail and other features. Read on to learn why you need polycom phones in your office. What are the Advantages of Polycom Phones? Let’s take a clear look at why going polycom has plenty of advantages. 1. The Calls are Crystal Clear When switching to polycom phones, users will notice incredible call quality . Thanks to high-speed Internet, voice quality is high definition. Not only is audio quality superb, video calls stream with HD video and seamless flow. Since so much data is transferred, users can jump on conference calls with many different...